We elaborate here why the antiferromagnetically ordered GdCrO3 responds in a diamagnetic way under certain conditions, by monitoring the evolution of the microscopic global and local magnetic phases. Using high energy ∼ 0.3 eV neutrons, the magnetic ordering is shown to adopt three distinct magnetic phases at different temperatures: G Cr x ,A Cr y ,F Cr z below Néel temperature = 171 K; (F Cr x , C Cr y , G Cr z )•( Fx Gd ,Cy Gd ) below 7 K and an intermediate phase for 7 K ≤ T ≤ 20 K in the vicinity of spin-reorientation phase transition. Although, bulk magnetometry reveals a huge negative magnetization (NM) in the terms of both magnitude and temperature range ( M−max ( 18 K)∼ 35 ×M+max (161 K), ∆T ∼ 110 K in presence of µ0H = 0.01 T); the long-range magnetic structure and derived ordered moments are unable to explain the NM. Real-space analysis of the total (Bragg's + diffuse) scattering reveals significant magnetic correlations extending up to ∼ 9Å. Accounting for these short-range correlations with a spin model reveals spin frustration in the S= 3 ground state, comprising competing first, second and third next nearest exchange interactions with values J1 = 2.3 K, J2 = -1.66 K and J3 = 2.19 K in presence of internal field, governs the observance of NM in GdCrO3.