“…The first formal public relations branch specifically created to deal with media issues within the NSW Police Force was introduced in 1964 (NSW Police Force, 1965) and can be considered as a reaction to what has been described as a 'crisis of consent' or confidence in police organisations that was being experienced across much of the western world during the 1960s and 1970s (Edwards, 2005;Finnane, 1990Finnane, , 1994. In the Australian context, the 1960s and 1970s marked a period of political and social dissent over matters such as Australia's involvement in the Vietnam War, Indigenous rights, standards of health and welfare, the equality of women, abortion law reform and censorship matters (Chan, 1997;Edwards, 2005;Finnane, 1987Finnane, , 1990Finnane, , 1994. Internationally, civil rights groups -including Blacks, women, gays, prisoners and mental patients -became increasingly affirmed and their influence grew, leading to important shifts in the balance of power between 'government' and the 'governed' (Garland, 2001).…”