The wine industry represents a fundamental sector of domestic and international trade, with relevant cultural and social projections. Numerous and varied legal provisions regulate it. We specifically analyze the different aspects of Intellectual Property involved in this activity throughout the entire production process. Although it is an ancient, traditional, natural activity, it is in constant technological and commercial innovation. Therefore, we will see that at different times all the institutes corresponding to technological innovation, distinctive signs and various manifestations of copyrights are involved.