Gallopel-Morvan et al. (2024) should be commended for their recent multi-disciplinary functional magnetic resonance imaging (fMRI)-based study exploring the impact of alcohol warning labels. This research is the first neuroimaging-based study to examine the impacts of small text-only alcohol warnings compared with larger text-and-picture alcohol warnings. The results are important, as theyThis is an open access article under the terms of the Creative Commons Attribution-NonCommercial License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited and is not used for commercial purposes.