Policy challenges of food advertisements from the viewpoints of Stakeholders: A qualitative study

Mohammadi‐Nasrabadi, Fatemeh; Salmani, Yeganeh; Banihashemi, Seyed Mohsen; Roudsari, Arezoo Haghighian; Zargaraan, Azizollaah; Esfarjani, Fatemeh

doi:10.1002/fsn3.1482

Cited by 11 publications

(6 citation statements)

References 24 publications

(21 reference statements)

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“…Therefore, a qualitative approach could offer a deep understanding of experts' views on the impact of COVID-19 on food industry. The descriptive nature of the qualitative research could provide a primary insight into the research objectives through the unique viewpoints of those who have directly experienced the impact of the pandemic on the food chain (38,39). Owing to the paucity of literature in this specific area, we also sought to build a holistic picture of COVID-19 economic and infrastructure impacts on the food industry by establishing a consensus of experience from food experts and stakeholders.…”

Section: Methodology Data and Sample Selectionmentioning

confidence: 99%

Assessing the Aftermath of COVID-19 Outbreak in the Agro-Food System: An Exploratory Study of Experts' Perspectives

Raptou¹,

Mattas²,

Tsakiridou³

et al. 2022

Front. Nutr.

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The present study explored COVID-19 outbreak impacts on the food system in terms of agro-food production, distribution networks efficiency, and emerging food consumption patterns according to food experts' perspectives. Individual level data were selected from a sample of 59 executive managers of different domains representing agro-food businesses, agro-food cooperatives, and agro-food consulting firms and public institutions. The empirical analysis addressed the effects of the COVID-19 crisis to all the stages in the food chain and attempted to indicate the factors that could influence the trajectory from “farm to fork” under uncertain circumstances. Factor analysis elicited the underlying dimensions of experts' viewpoints toward the operation of the food system during COVID-19 pandemic. Data were also elaborated through hierarchical and k-means cluster analysis and the cluster structure was further validated by discriminant analysis. A two-cluster solution emerged, revealing differences in experts' perceptions toward the aftermath of the pandemic on agriculture (socioeconomic impacts on rural areas, impacts on agricultural production), food processing businesses (decline in the economic viability of food businesses, sharp economic downturn in the food industry, economic recession, incentives for innovation), food distribution networks (distribution channels fallout, food supply disruption), and consumers' food habits and preferences (increasing interest in health protection, adoption of unhealthy eating habits, demand for innovative and sustainable foods). These segments were identified as “skeptical food experts about COVID-19 impacts” (33.9%) and “alarmed food experts about COVID-19 impacts” (66.1%). Our findings highlighted the main disruptions that the food sector should overcome to meet consumer demand for safe and healthy food products and also ensure food availability and food system resiliency.

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Section: Methodology Data and Sample Selectionmentioning

confidence: 99%

Assessing the Aftermath of COVID-19 Outbreak in the Agro-Food System: An Exploratory Study of Experts' Perspectives

Raptou¹,

Mattas²,

Tsakiridou³

et al. 2022

Front. Nutr.

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“…Complementary research to support policy progress has included investigating local barriers to, and facilitators of, food marketing policy. Such policy analyses have been conducted in Iran [88], Malaysia [89], Nepal [90], the Philippines [91] and Thailand [92]. Interviews with key stakeholders and/or document analyses were typical methods, requiring minimal resources.…”

Section: Issues With Applying Nutrient Profiling Models To Food Marke...mentioning

confidence: 99%

Contemporary Approaches for Monitoring Food Marketing to Children to Progress Policy Actions

et al. 2023

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Purpose of Review Protecting children from unhealthful food marketing is a global priority policy for improving population diets. Monitoring the nature and extent of children’s exposure to this marketing is critical in policy development and implementation. This review summarises contemporary approaches to monitor the nature and extent of food marketing to support policy reform. Recent Findings Monitoring approaches vary depending on the stage of progress of related policy implementation, with resource implications and opportunity costs. Considerations include priority media/settings. marketing techniques assessed, approach to classifying foods, study design and if exposure assessments are based on media content analyses or are estimated or observed based on children’s media use. Summary Current evidence is largely limited to high-income countries and focuses on content analyses of TV advertising. Ongoing efforts are needed to support monitoring in low-resource settings and to progress monitoring to better capture children’s actual exposures across media and settings.

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“…(2021) explored food disposition and showed a promising trend of consumers being inclined to reduce food waste by taking food home from restaurants or hotels after using a strategic communication tool called ‘concept of the doggy bag’, a Japanese promotion of the habit of taking leftovers home. Mohammadi-Nasrabadi et al . (2020) also confirmed that the right promotional messages of food influence consumer preferences, purchase intention and dietary behaviour through various communication strategies.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Innovative food and sustainable consumption behaviour: the role of communication focus and consumer-related characteristics in lab-grown meat (LGM) consumption

Sestino

Rossi

Giraldi

et al. 2023

BFJ

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PurposeThe purpose of this paper is to investigate consumers' reactions to a new kind of green food product that is the so-called lab-grown meat (LGM). This kind of meat does not derive from animal or vegetal cultures but is produced on the basis of “tissue-engineering” technologies, by injecting muscle tissue from an animal into a cell culture, allowing cells to “grow” outside the animal's body. By considering the similar nutritional characteristics of traditional types of meat, and the potential in terms of sustainability, the authors investigate the effect of the advertising, communication focus promoting LGM-based meat, on consumers' willingness to buy (WTB) and word-of-mouth (WOM), by shedding light on the moderator role of consumers' environmentalism and status consumption orientation tendency in influencing such relationship.Design/methodology/approachThrough an exploratory research design, the authors conducted a study based on a two-cell experiment that manipulated the advertising communication focus by using a hamburger made of synthetic meat related to a fictitious brand called “Gnam”, to manipulate the advertising communication focus (sustainability vs. taste), then evaluating consumers' WTB, WOM, environmentalism and status consumption orientation.FindingsResults show that the communication focus (sustainability vs. taste) exerts a positive effect on consumers' WTB and WOM, and how such effect is magnified both by consumers' environmentalism and status consumption orientation, in the attempt to show other a green status and their green consumption tendency.Research limitations/implicationsDespite the promising results, the study does not consider other consumers' individual differences, i.e. as for the role of age, or cultural differences.Practical implicationsPractically, this study suggests marketers and managers how to design effective marketing campaigns to incentivise LGM-based food products purchase, and promote positive WOM, on the basis of certain consumers' individual differences useful to segment their clientele in terms of environmentalism, and status consumption orientation tendency.Social implicationsSocially, this study may contribute to incentivising the use of alternative forms of meat as a food product not deriving from animal or vegetal culture, coherently with recent sustainability worldwide claimed goals.Originality/valueThis is the first paper to investigate consumers' reactions to LGM-based food products, by shedding light on the fundamental role of consumers' individual differences.

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Policy challenges of food advertisements from the viewpoints of Stakeholders: A qualitative study

Cited by 11 publications

References 24 publications

Assessing the Aftermath of COVID-19 Outbreak in the Agro-Food System: An Exploratory Study of Experts' Perspectives

Assessing the Aftermath of COVID-19 Outbreak in the Agro-Food System: An Exploratory Study of Experts' Perspectives

Contemporary Approaches for Monitoring Food Marketing to Children to Progress Policy Actions

Innovative food and sustainable consumption behaviour: the role of communication focus and consumer-related characteristics in lab-grown meat (LGM) consumption

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