Policy Innovation of The Cikolelet Village Government in Developing the Village into a Tourism Village

Abstract

Policy innovations made by the Cikolelet Village Government to become a tourist village and various village development efforts are efforts to overcome various problems faced by the village government and the community. The policy innovation is to change from underdeveloped villages to developing and advanced villages in 2021 according to the Village Development Index indicators. In 2017 Cikolelet Village was designated as the first tourist village in Serang Regency. Policy innovation is a major part of the transformation process or creating irreversible transformations based on a set of new order principles. Indicators of policy innovation, namely the creation stage, design stage and implementation stage according to Robert and King, are used as an analysis knife as well as innovation attributes according to Rogers to complete the description of Cikolelet Village Government's policy innovation in developing tourist villages. The research method used is qualitative with a case study approach. Key informants consisted of the Cikolelet village head, Pokdarwis head Anindya Pramita, Bumdes director and Cikolelet village officials. Data analysis used source triangulation according to Miles and Huberman. The results showed that the innovation of tourism village development policies in Cikolelet Village has run optimally, marked by the achievement of the 2021 ADWI award as the Most Favorite Tourism Village and encouraging other tourism villages in Serang Regency to adopt Cikolelet Village's tourism development policy innovations.

Pengenalan Literasi Keuangan Bagi Umkm Homestay Untuk Mempermudah Transaksi Dan Terhindar Dari Scammer

“…Desa Wisata Cikolelet, merupakan desa yang terletak di kawasan Cinangka, Kabupaten Serang menjadi fokus perhatian dalam upaya promosi pariwisata dan pengembangan usaha lokal. Desa Wisata Cikolelet juga adalah nama sebuah desa yang berkembang menjadi desa wisata berdasarkan keanekaragaman sumber daya alam, seni dan budaya yang sangat menarik, serta ekonomi kreatif yang sangat kaya (Dwisvimiar & Khairunnisa, 2023;Fitriana, 2020;Gumelar, 2020;Komala Dewi et al, 2023;Rahmawati et al, 2023;Risdawati & Hermansah, 2023;Selfiana et al, 2024). Desa Wisata Cikolelet terletak di sebelah barat ibu kota Kabupaten Serang, yaitu berjarak sekitar 125 km dari ibu kota Jakarta dan 42 km dari ibu kota Kabupaten, serta merupakan bagian dari Kecamatan Wisata Anyer Cinangka.…”