“…Shao Shifeng analyzed the factors that influence the purchase behavior of consumers, and found that price, brand, living environment, use purpose, the economic power of consumer, the economical fuel injection performance, etc., are the outstanding factors that influence car purchasing behavior of consumers (Shao 2003). Using Shanghai as a case study, Qiao Guangyu found that the current new energy vehicle (NEV) promotion policies did not have a significant impact on the cognitive trade-off of the NEV consumption, mainly due to inconvenient charging facilities, technical concerns regarding battery, higher prices, and wait-and-see attitudes regarding the pilot policy environment (Qiao 2014). Bao Yue summed up middle-income residents' car purchase motives and categorized the purchase motives into physiological need drive, social need motive, status need motive, enjoyment need motive, and cognitive need motive.…”