“…According to table 5, we can identify the factors of the innovation of the FB and in the strictly family aspect the basic factors are family succession, changes, planning and the ability of dynasties to insert their culture and religion for the exercise of business ethics (Zybura et al, 2021;Somboonvechakarn et al, 2022;Yew & Tan, 2023;Kleve et al,2020); and there are other internal factors such as process management, social capital, knowledge, organization, equity of family and non-family employees based on professionalism (Baday et al,2021;Tirdasari et al, 2022;Somboonvechakarn et al, 2022;Samara & Arenas, 2017;James et al,2021;Li et al,2023); However, the aforementioned factors have to coincide with other more external ones such as: trends, preferences, competitors, public support and technological management, to define key areas in the management of business development based on the digitalization of the value chain. (Duarte et al,2023;Baday et al,2021;Dionysopoulou & Tsakopoulou, 2021). Table 6 identifies the strengths of family businesses and from the first aspect there is the management of intergenerational knowledge in an authentic, traditional to cultural way with socio-emotional energy (Union et al, 2022;Gusenbauer et al2023;Browne et al, 2020) And, to this is added, the ethical attitude in cases with insertion of faith and religion that achieves socio-emotional solidity (Vazquez, 2018;Sorenson & Milbrandt, 2023;Basly & Hammouda, 2020); all of the above generates family dynamics, identification and greater creativity of employees that generates unique capabilities to sustain business in unforeseen events.…”