The philosophy of the supply chain concept is aimed at the greatest possible alignment of key business functions of all links in the distribution chain in the process of organizing goods and information flows. Applying the concept of an integrated supply chain between multiple organizations further increases the importance of operational logistics activities, improves process optimizations, and confirms the importance of logistics performance for profitability. Emphasis is placed on the sustainability of the supply chain in Serbia, but also on the broader context of the value chain of economic sectors in the Republic of Serbia. The aim of the chapter is focused on highlighting both positive and limiting factors (the real situation), with the author's wish that the recommendation of good practice and the results of this research be implemented in Serbia.