“…-Brasdefer's (2015) review of more than eighty studies on SEs reveals that most research on interactions in service encounters has taken place in commercial contexts, that is, settings in which monetary exchange takes place (Dumas, 2008). Some examples of the investigation in these settings include markets (Félix-Brasdefer, 2015;Solon, 2013), bakeries (Kerbrat-Orecchioni, 2005), corner shops (Placencia, 2008), small shops (Traverso, 2007) and cafés Taylor, 2015 non-commercial SEs (without monetary transaction) is relatively more scarce, although some studies have been carried out in non-profit institutions, for example, in banks and information desks (Shively, 2013), student exchange offices (Torras & Gafaranga, 2002), post offices (Ventola, 1983;, or at the reference desk in college libraries (Downing, 2008). As suggested by Shively (2013), cultural variation may explain the differences in the degree of (in)directness of requests.…”