2020
DOI: 10.15178/va.2020.152.49-68
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política del hashtag en Twitter

Abstract: En este trabajo sobre la comunicación política en Twitter se presentan los resultados de un análisis pragmalingüístico comparado de un corpus de etiquetas o hashtags contenidos en los tuits de cinco líderes políticos españoles, publicados desde el 12 de abril hasta el 8 de noviembre de 2019, en un periodo de casi 8 meses que comprende las elecciones generales, autonómicas y municipales que tuvieron lugar en España ese año y las elecciones al Parlamento europeo. Este estudio cuantitativo y cualitativo tiene com… Show more

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Cited by 9 publications
(5 citation statements)
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“…This finding confirms previous research which stated that in the context of political communication strategy, many politicians have the same strategy, namely the aim of persuading voters. This persuasion aims to gather support from voters so that the tweets go viral (Pano Alamán, 2020).…”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“…This finding confirms previous research which stated that in the context of political communication strategy, many politicians have the same strategy, namely the aim of persuading voters. This persuasion aims to gather support from voters so that the tweets go viral (Pano Alamán, 2020).…”
Section: Discussionmentioning
confidence: 99%
“…Twitter, which is currently rebranding to X, has become known as a microblog platform capable of changing politics (Best & Meng, 2015;Jungherr, 2014;Pano Alamán, 2020;Ruiz-Soler et al, 2019;Small, 2011;Sumartias et al, 2023). Twitter (X) has become an increasingly relevant tool in domestic and international politics (Statista, 2023).…”
Section: Introductionmentioning
confidence: 99%
“…Likewise, Twitter is considered the social network where governments, politicians and institutions are most present [46,47,48,49,50,51,52,53,54]. Considering the reports of the introduction and underlining that the ecological commitment must come from governments, institutions and companies [55,56,57,58,59], the social media for microblogging was chosen as the most adequate to meet the objectives of the study.…”
Section: Methodsmentioning
confidence: 99%
“…The most common use of hashtags is to convey information about the unfolding or upcoming events [15]. The short form and its capacity to generate "discussion" around that context allow fans to disperse information [17]. For example, suppose Henry will perform at a music festival in China in a month.…”
Section: Hashtag Can Help Disperse Informationmentioning
confidence: 99%