2014
DOI: 10.2139/ssrn.2534247
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Political Capital in the 21st Century: An Electoral Theory of Going Public and Private

Abstract: The Bush and Obama administrations have complemented their capacity to make public appeals by creating grassroots lobbying organizations with the explicit purpose of mobilizing supporters to pressure Congress to pass presidential policy priorities. This paper advances the study of organizations like Organizing for Action by considering their ability to make targeted appeals to the primary electorate of the president's party as well as orchestrate indirect mass persuasion campaigns. Furthermore, this paper defi… Show more

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