Political Communication and Social Change. Political Communication and Challenges in the Digital Age

Abstract

The relationship between political institutions and citizens has been redefined in the digital environment. The aim of this paper is to identify the main circumstances of this transformation. In this regard, individualization has been a key factor. So far, this relationship had been based on collective commitment and a global vision of society. Instead, it now depends on personal commitment and interest in individual issues. The voting process, traditionally based on affiliation, is now conditioned by voters’ opinions. Public opinion can no longer be taken for granted. In addition, persuasion as the only strategy to connect with the electorate is insufficient. Therefore, professionals of political communication have been forced to use the logic of marketing and to explore the potential of digital media, to obtain more consensus and visibility in an increasingly competitive context of communication.

Research on political information and social media: Key points and challenges for the future

“…Long gone is the time when families gathered in front of television to receive the news (Wolton, 2005). Now, each user accesses it individually and customized (Solito;Sorrentino, 2018). For example, over the last three years, there has been a strong growth in the number of users who receive information alerts through their mobile phones, already standing at a global level of 16% (Newman et al, 2018).…”

Black Campaign Social Media sebagai Komunikasi Aktor Politik dalam Pemilihan Umum di Indonesia

“…Indonesia sendiri sebagai negara demokratis telah memberikan ruang kebebasan bagi setiap masyarakat untuk berserikat, berkumpul dan mengemukakan pendapatnya dimanapun (Putra, Annissa, 2021). Sejauh ini, komunikasi politik menghadapi beberapa tantangan besar, terutama dalam mengatasi jarak yang semakin jauh antara masyarakat dan aktor politik terpilih dalam satu dasawarsa terakhir (Solito & Sorrentino, 2020). Kondisi ini kemudian membuat strategi komunikasi politik tidak hanya terfokus pada kegiatan pemasaran politik, namun juga tentang pertukaran pesan yang berkelanjutan antar masyarakat (Kariryaa et al, 2020).…”

From grassroots movement to parliament: Strategic communication and the achievement of public legitimacy. Case Study: PAN (People – Animals – Nature)

“…Earlier tendencies for collective commitment and global vision now depend on personal commitment and interest, with the relevance of voters' individual opinions impacting more significantly on electoral processes. In an increasingly competitive context of communication, in order to connect with the electorate, communication strategies based only on persuasion are insufficient to obtain more consensus and visibility (Solito & Sorrentino, 2018). On the other hand, democra-From grassroots movement to parliament: Strategic communication and the achievement of public legitimacy.…”