Political Consumerism: An Application on Turkish Consumers

Abstract

Political consumerism, which is the act of making choices between producers and products based on a series of criteria such as social, political, and ethical, is the basic concept of this study. Starting from this point of view, the political consumerism behavior of the Turkish consumer constitutes the subject of this study. The main aim of the study in this direction is; to identify the political consumerism of the Turkish consumer and determine the factors that affect this. A questionnaire study has been conducted in 12 statistical regions in TR level 1 to test hypotheses generated within the framework of the research model. The analysis of the 672 questionnaires obtained by the questionnaire application has benefited from principal component analysis, regression analysis, and multinomial logistic regression analysis. SPSS and STATA programs have been used to perform these analyses. Considering the results obtained; It was determined that there is a positive relationship between political consumerism and income, education, nontraditional participation, institutional trust, generalized trust, postmaterialist values, and a negative relationship with the socialization variable. On the other hand, no statistically significant relationship has been ascertained between gender, age, political opinion, and corporate participation variables and political consumerism.