Political familiarity vs. journalism background: insights from three Israeli prime ministers on social media
Gal Yavetz
Abstract:PurposeTo explore a potential relationship between politicians’ media background and social media success through an analysis of content and engagement strategies adopted by three consecutive Israeli prime ministers on their official Facebook pages.Design/methodology/approachA detailed comparative content analysis of a total of 1,242 posts published by three Israeli prime ministers – Benjamin Netanyahu, Yair Lapid and Naftali Bennett – on the same official Facebook account, “the Prime Minister of Israel,” duri… Show more
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