“…To accomplish this aim, embedded lies and embedded truths were independently submitted to the Meaning Extraction Method Markowitz, 2021), a technique that uses Principal Component Analysis to identify how content words cluster statistically after varimax rotation. This approach, which first removes style words (e.g., articles, prepositions, pronouns) and low base-rate words to prepare for the analysis of content words, has received robust support in communication research and psychology as a way to systematically evaluate themes and topics from large text collections (Blackburn et al, 2018;Fauville et al, 2023;Markowitz & Slovic, 2020;Pham et al, 2023;Ramirez-esparza et al, 2008;Rubaltelli et al, 2023). Consistent with prior work (Foxman et al, 2021;Markowitz, 2021), the number of extracted themes was determined by a combination of scree plot evidence, variance explained (e.g., each additional theme should contribute a nontrivial amount of added variance), and thematic interpretability.…”