Political marketing and strategies of digital illusions: Examples from Venezuela and Brazil

Abstract

State represents a social phenomenon which is constantly changing - just like all political actors. The direction of that evolution is determined by the development and current state of the art in technological domain. That explains how the rise of social media and new ICTs has shaped the contemporary political communication. This paper sheds light on the manner in which digital tools are exploited in an unpredictable social ambience which is characterized by numerous political crises. Special attention has been given to the phenomenon of digital astroturfing and political disinformation trends in Venezuela and Brazil. We have found that the dynamic technological development combined with the use of political bots has been creating the potential for fake news, thus impacting election processes and endangering democracy. Therefore, these phenomena need further scientific examination.

Social media tools as an instrument of modern political engagement: The attitudes of students in Serbia

“…2020. године. према трендовима које сами диктирају (Pavlović & Bojić, 2020;Tapscott, 2011). Преко њузфидова 5 (енгл.…”

“…Undoubted interest of young people in all forms of activities offered by social networks potentially opens up the opportunity for being politically informed and learning about politics (Boulianne & Theocharis, 2020;Bode, Vraga, Borah, Shah, 2014). The platforms offer young people to get involved in politics in the way they find interesting and in line with the 1 neven.obradovic@filfak.ni.ac.rs trends they dictate on their own (Pavlović & Bojić, 2020;Tapscott, 2011). Through news feeds 5 on their profiles on different social networks they are able to get information that may initiate political engagement.…”

Power of media in the networked society

“…Успoн инфoрмaциoнo-кoмуникaциoних тeхнoлoгиja произвео је и другачије технике и моделе дeлoвaњa пoлитичких aктeра, при чему су друштвене мреже разноликошћу и богатством понуде добиле примат. Став аутора да "нoви кoмуникaциoни мeдиjи у извeснoj мeри дoвoдe дo oгoљaвaњa пoлитичких институциja, при чeму зa пoлитичкe aктeрe пoстaje тeшкo дa искључивo уз пoмoћ трaдициoнaлних мeдиja (пoпут тeлeвизиja и тaблoидa) oдржe кoнтрoлу нaд jaвним дискурсoм" (Pavlović & Bojić, 2020, str. 1394) тера на размишљање, посебно ако се имају у виду искуства ових држава да широка јавност деловање традиционалних медија поистовећује са интересима владајућих елита, тако да се клатно поверења све више окреће на страну нових медија.…”

“…The rise of information-communication technologies has also produced different technologies and models of political actors' action, while social media have gained primacy due to their diversity and rich offer. The authors' attitude that "new communication tools make political institutions transparent to a certain extent, while political actors find it difficult to control the public discourse solely by using old media, such as television and tabloids" (Pavlović & Bojić, 2020, p. 1405 makes us think, particularly having in mind the experiences of these two countries that broad public identifies the action of traditional media with the interests of the ruling elites, so that the pendulum of trust increasingly swings in favour of the new media. Communication protocols also change; digital astroturfing creates misleading ideas and meanings, while bots and paid commentators promote the fake opinion.…”

5G as geopolitical power struggle: The new Neutral approach of balance and safety in technology controlled world explained through a case study of Serbia

“…This happened once in September of 2016 when huge parts of the U.S. were taken down from the Internet. Automated bots could be used as well in propaganda wars as described by Pavlović and Bojić (2020). Meese et al (2020) list 5G as one of the most prominent conspiracy theories during the Covid-19 era in Australia.…”