Political Marketing: The Modernization of the Concept, Its Methodological and Politico-Technological Bases

Biryukov, Sergei V.; Kislyakov, M. M.; Chirun, Sergey

doi:10.17223/1998863x/50/16

Cited by 4 publications

(3 citation statements)

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“…Political technologies provide new opportunities for protest actions, when not the politicians themselves, but their holograms, can participate in the actions. However, in the legal field, such actions remain unregulated [6]. Moreover, not only correspondence with the "machine" as with a real person is possible: DeepFake technologies reproduce the voices and images of public politicians.…”

Section: Resultsmentioning

confidence: 99%

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Social and political processes in the context of contemporary communication technologies

Saryglar¹,

Gonchar²,

Chirun³

2021

SHS Web Conf.

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The article is devoted to the analysis of social and political processes in the aspect of modern technologies of political communication. In particular, the issue of stability of institutional development is touched upon in the context of innovative socio-political processes associated with the introduction of information digital technologies into public policy. The authors investigate current examples of the impact of these technologies on Russian political practices and suggest current areas of work with Internet communication technologies. The authors consider the information society as a global space for political communications, drawing their attention to new potential and real challenges and threats associated with the use of digital information arrays.

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Section: Resultsmentioning

confidence: 99%

“…All over the world, we observe a stable trend for the sustainable development of digitalization processes in the spheres of public, political and cultural life [1].…”

Section: Introductionmentioning

confidence: 86%

Social and political processes in the context of contemporary communication technologies

Saryglar¹,

Gonchar²,

Chirun³

2021

SHS Web Conf.

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“…This evaluation may not coincide with assessing the politician himself. The image is perceived by the environment and voters through filters, depending on value and social guidelines [1]. Politicians often do not know how they really are treated, therefore, focus groups and questionnaires of the population are used.…”

Section: Introductionmentioning

confidence: 99%

The image of regional government in the context of digital transformations and networked political technologies (on the example of Kuzbass)

2021

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The presented article is devoted to the problems of technologizing the image of the regional head of the executive branch of government in the context of the massive use of new political technologies. The purpose of our study was to form an idea of the current needs of civil society for the political image of the head of the Russian region (using the example of the Kemerovo region), as well as to form an idea of modern network technologies used while creating the image of regional government institutions. In the study, based on the main methodological provisions of neoinstitutionalism, we used quantitative and qualitative methods of political analysis. Including this: intent-analysis; network analysis; sampling method based on stratified sampling; method of questionnaire survey of residents of the Kemerovo region - 823 respondents; correlation analysis in the SPSS system of questionnaires of the respondents we interviewed; expert survey. During the study, we revealed the main elements in the structure of the image of the governor of Kuzbass S.E. Tsivilev. Our research allows us to assert that at the moment the image of the governor of Kuzbass S.E. Tsivilev needs serious correction and optimization. Such optimization can be effectively implemented through using of networked political technologies.

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Viktor V. Zheltov, the Most Prominent Political Scientist in Siberia

Biryukov

Kislyakov

Chirun³

2020

Bulletin of Kemerovo State University. Series: Political, Sociological and Economic Sciences

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The article is dedicated to the 80th anniversary of Viktor Vasilievich Zheltov, the first Dean of the Department of Political Sciences and Sociology of Kemerovo State University, the Head of the Department of Political Sciences (2003–2016), and the Head of the Dissertation Council on political and sociological sciences (1994–2007). Today V. V. Zheltov is a recognized expert in all areas of modern political science and sociology. The article contains information on his main achievements as a scientist and a leader. The authors used historical and biographical methods, document analysis, indepth interviews, and event analysis. The paper pays a tribute to V. V. Zheltov’s contribution to the development of Kemerovo State University.

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Political Marketing: The Modernization of the Concept, Its Methodological and Politico-Technological Bases

Cited by 4 publications

References 0 publications

Social and political processes in the context of contemporary communication technologies

Social and political processes in the context of contemporary communication technologies

The image of regional government in the context of digital transformations and networked political technologies (on the example of Kuzbass)

Viktor V. Zheltov, the Most Prominent Political Scientist in Siberia

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