Political Polarization: Challenges, Opportunities, and Hope for Consumer Welfare, Marketers, and Public Policy

Weber, Till; Hydock, Chris; Ding, William; Gardner, Meryl; Jacob, Pradeep; Mandel, Naomi; Sprott, David E.; Steenburg, Eric Van

doi:10.1177/0743915621991103

Cited by 55 publications

(26 citation statements)

References 165 publications

(209 reference statements)

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“…Turbulence in society, such as the COVID-19 pandemic, can serve as a catalyst for reflecting on potentially disruptive consequences for service research and practice. The pandemic is just one factor causing changes in service markets; other issues, such as digitalization, polarization and societal sustainability concerns, also create continuous managerial challenges (Grover and Sabherwal, 2020; Weber et al , 2021). The pandemic, however, represents a unique, external force affecting societies, companies and customers alike with its global reach and fast pace.…”

Section: Introductionmentioning

confidence: 99%

Viewpoint: applying pragmatism to stimulate service research and practice – a European perspective

Heinonen

Strandvik

2022

JSM

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Purpose The purpose of this paper is to apply pragmatism – a philosophy of science on the interplay of human actions and meaning – as a perspective for studying service research and practice, emphasizing the need to deal with dynamics and diversity to cope with service marketplace disruptions. This work focuses on customers (individuals or groups of individuals) as key marketplace stakeholders. Design/methodology/approach Pragmatism provides a foundation for theorizing about change by connecting human actors’ cognitive belief structures and their actions through a continuous learning process. This paper outlines how the key principles of pragmatism can advance service research and practice. Findings Adopting the key principles of pragmatism in service management directs attention to service market dynamics. Understanding customers’ everyday lives as the interplay of experiencing, knowing and acting reveals insights about the role of service in dynamic markets for the benefit of service research and practice. Research limitations/implications The paper is a viewpoint to stimulate researchers’ reflections on often hidden core assumptions about service. Pragmatism provides a perspective on actors’ practical rationality and problem solving in dynamic settings. Along with its emphasis on a holistic understanding of customers’ lives, this perspective provides direction for future service research and practice. Further, conceptual development and empirical substantiation are encouraged. Practical implications By focusing on marketplace changes, this paper addresses management concerns for commercial and non-commercial organizations. Pragmatism encourages critical reflections on what companies are doing and why (the connection between actions and beliefs), revealing underlying beliefs and institutionalized industry practices that require modifications. Social implications Pragmatism is an approach to service research and practice, irrespective of aggregation level and sector. Therefore, it can help stimulate societal welfare. Originality/value Pragmatism advances service research by delineating a holistic perspective on customers’ lives and providing a perspective for exploring and understanding dynamics and diversity in service markets.

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Section: Introductionmentioning

confidence: 99%

Viewpoint: applying pragmatism to stimulate service research and practice – a European perspective

Heinonen

Strandvik

2022

JSM

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“…It is necessary to solve the logistics problems for enterprises in an all-around way so that enterprises’ products quickly move to the market, thus reducing logistics costs and improving economic benefits. Third-party logistics does not participate in the buying and selling of goods but provides personalized logistics agency services for customers ( Weber et al, 2021 ). It is also the main logistics mode of e-commerce, which is more convenient, fast, and high-speed ( Forehand et al, 2021 ).…”

Section: Relative Concepts and Methodsmentioning

confidence: 99%

Optimization of e-commerce logistics service quality considering multiple consumption psychologies

Shen

Sun

2022

Front. Psychol.

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This work is developed to improve the current quality of e-commerce logistics services. From the perspective of multiple consumer psychology, based on e-commerce, consumer psychology, and other related theories, vegetable e-commerce B is selected as the research object. The commodity quality, accuracy, and timeliness of commodity distribution and other factors of e-commerce B are discussed through questionnaire survey. Then, according to customers’ opinions about “e-commerce B’s distribution and professional aspects that need to be improved,” the research is conducted. Finally, the direction of follow-up optimization is proposed from four different perspectives of multiple consumption psychology. The research results show that more than 89% of the surveyed customers believe that e-commerce B does a good job in terms of commodity quality, accuracy, and timeliness of commodity distribution, and has a high level of logistics service. However, 26.34% of customers hope that e-commerce B can strengthen the protection of personal privacy, 24.97% hope that the platform can add “delay insurance” for goods, and 39.54% hope that the logistics information of purchased goods can be updated in real time. Therefore, e-commerce B needs to be optimized and improved continuously in the future development. Therefore, research on the optimization of logistics service quality of e-commerce is performed under multiple consumption psychology, which provides certain help for the rapid development of subsequent e-commerce.

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“…First, as the BOP voters are strongly inclined to vote for a candidate who belongs to their clan, the political parties often play the caste or religion card in India. Religion and castebased segmentation can lead to difficulties implementing overall policies and governance (Weber et al, 2021). Ideally, voting right is an individual's constitutional right, and one may use them judiciously and not by the community or communal pressure.…”

Section: Impact Of Political Marketing Strategiesmentioning

confidence: 99%

Section: Social and Political Implicationsmentioning

confidence: 99%

Impact of political marketing strategies on the BOP voters in India

Mukherjee

Srivastava

Datta

et al. 2022

MIP

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PurposeThis article aims to examine political marketing strategies adopted by the politicians operating in base of the pyramid (BOP) areas and their impact on the BOP voters using the tenets of the social influence theory.Design/methodology/approachThe authors resorted to a qualitative phenomenological inquiry for this study. The responses obtained from two qualitative studies were subjected to thematic analysis. Two thematic maps were integrated into a conceptual model.FindingsStudy 1 indicates that the politicians operating at the BOP resort to vote-bank segmentation, clientelism, mobilizing opinion leaders, short guerilla war against opposition and communication bombarding. Study 2 has elaborated on how poor voters perceive these strategies and form their opinions towards the party/candidate.Social implicationsThe findings of this study highlight the need for essential policy formulation to protect BOP consumers from deceptive political tactics.Originality/valueThis study develops a model of the effectiveness of voting strategies at the BOP. It also contributes to the literature on social influence theory by indicating how the three social influence processes (compliance, identification and internalization) result in different ways of accepting political influence.

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Political Polarization: Challenges, Opportunities, and Hope for Consumer Welfare, Marketers, and Public Policy

Cited by 55 publications

References 165 publications

Viewpoint: applying pragmatism to stimulate service research and practice – a European perspective

Viewpoint: applying pragmatism to stimulate service research and practice – a European perspective

Optimization of e-commerce logistics service quality considering multiple consumption psychologies

Impact of political marketing strategies on the BOP voters in India

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