Political Technology as a Field

Abstract

This chapter discusses how political technology grew into the field it is today. Political technology lies at the intersection of two male-dominated fields, and it also has a number of unique features for politics. The ever-shifting nature of technology requires campaigns and political parties to garner significant amounts of knowledge and expertise from the technology and commercial sectors. This means fluid careers as staffers move into and out of commercial, technology, and political jobs, seeding campaigns with new skills, knowledge, and ways of seeing the world. There are also rapid and continual changes in the technologies that are at the center of how contemporary politicians connect with the public, from social media platforms to political databases. For political tech staffers, this means continual learning and adapting to changes in how the electorate receives political information and communicates about politics. And it means many new opportunities for entrepreneurial ventures to bring talent, tools, and practices down-ballot and across election cycles.