This essay explores the significance of the 2010 Rally to Restore Sanity and/or Fear. Our analysis and discussion is grounded in findings from 40 interviews conducted at the rally on October 30, 2010, and in our close analyses of news coverage published between September 2010 and February 2011, online discussions from Comedy Central fan forums, the Rally to Restore Sanity Facebook site, and Twitter. We argue for the importance of understanding “prepoliticization” as a key phase of contemporary politics, particularly within a mediated public sphere such as this one. The Rally offers unique insight into how the convergence of entertainment and politics gives rise to new modes of civic participation, particularly for citizens who do not see themselves as “political.”