Politics and tourism promotion: Hong Kong’s myth making

Zhang, Carol Xiaoyue; Decosta, Patrick L’Espoir; McKercher, Bob

doi:10.1016/j.annals.2015.07.003

Cited by 50 publications

(33 citation statements)

References 34 publications

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“…67-71), [27] (pp. [16][17]. A key tool for balancing the GNH pillars of maximized economic growth and minimized cultural and ecological disruption was, and remains, a daily tariff system.…”

Section: Early Years: Monarchy and The Emergence Of Sustainable Tourimentioning

confidence: 99%

“…This is particularly critical given the broad range of tourism policy stakeholders at multiple scales with potentially competing economic, ecological, and socio-cultural interests. There is a rich literature on the intersection of politics and tourism, generally [11][12][13][14][15][16][17], but only recently has focused attention been paid to the links between governance, sustainable tourism policy, and power dynamics [4,6,18,19]. Governance, defined as the interactions among public, private and civil society actors in the exercise of power and authority, is viewed as a potentially effective means to shape power dynamics and collective action among diverse policy actors to promote sustainable outcomes.…”

Section: Introductionmentioning

confidence: 99%

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Cultural Values and Sustainable Tourism Governance in Bhutan

Schroeder

2015

Sustainability

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Abstract:Governance is recognized as a means to promote sustainable outcomes by democratizing the policy process and potentially harmonizing competing policy interests. This is particularly critical for sustainable tourism policy with its multiple sectors and multiple stakeholders at multiple scales. Yet little is known about the kinds of governance processes and instruments that are able to effectively harmonize competing power interests to better balance economic, ecological, and social concerns. This study analyzes the case of Bhutan and its Gross National Happiness (GNH) strategy as it is applied to sustainable tourism policy. Based on semi-structured interviews and focus groups with 57 state and non-state governance actors, it explores whether Bhutan's unique GNH governance framework successfully harmonizes competing interests in the pursuit of sustainable tourism policy. It argues that the implementation of Bhutanese tourism policy is characterized by diverse and unexpected applications of power by multiple policy stakeholders. These complex power dynamics are not shaped in a meaningful way by the GNH governance instruments. Nor are they rooted in a common understanding of GNH itself. While this situation should subvert sustainable tourism policy, a commitment among state and non-state governance actors to a common set of Buddhist-infused cultural values shapes and constrains policy actions in a manner that promotes sustainable tourism outcomes.

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“…67-71), [27] (pp. [16][17]. A key tool for balancing the GNH pillars of maximized economic growth and minimized cultural and ecological disruption was, and remains, a daily tariff system.…”

Section: Early Years: Monarchy and The Emergence Of Sustainable Tourimentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Cultural Values and Sustainable Tourism Governance in Bhutan

Schroeder

2015

Sustainability

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“…These four narratives aim to position Turkey as a (soft) power hub through which transactions across the region take place. Just as Hong Kong created a brand identity that included both local Chinese‐ness and a Western edge through referring to its colonial past, and positioning itself as a hybrid in identity to avoid being perceived as just another Chinese city (Zhang et al ., ), Turkey's brand identity has traditionally rested on the same principles (Rumelili, ; Yanik, ), despite the former Prime Minister Davutoglu's communication of his wish to reconstruct Turkey as the core/centre rather than as a bridge/link between civilizations (Davutoglu, ). During the JDP era, celebrity involvements ranging from U2's Bono and the then Minister of EU Affairs walking across the Bosphorus Bridge, to Formula 1 driver David Coulthard racing across the same bridge, have been employed in a cementing‐the‐bridge metaphor (Yanik, ).…”

Section: Turkey As a Nation Brandmentioning

confidence: 99%

A Brand Culture Approach to Managing Nation‐Brands

Yalkın

2017

European Management Review

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The objective of this note is to formulate conceptual links between nation brands, international relations, and politics through the development of research questions that are underpinned by a brand‐culture approach. The focus is on the export of Turkey's soap operas to diverse locations around the globe, but in particular to the Middle East and the Balkans. The note calls for: (1) forging a dialogue across international relations, political science, media, and management studies through a brand‐culture lens which allows for a historical understanding; (2) focusing on historical and political discourses as resources in interpreting nation brands and cultural and creative goods; and, (3) focusing on nation branding between countries in the Global South. Forging a dialogue across disciplines and focusing on how consumers make use of historical and political discourses informs both commercial and diplomatic co‐creators of nation brands.

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“…Российское предпринимательство, 16(17), 2899-2914. doi: 10.18334/rp.16.17.1854 Введение На сегодняшний день в условиях растущей конкуренции на туристском рынке вопросы эффективного продвижения дестинаций и турпродуктов имеют первостепенное значение (Вострикова, 2012;Жерукова, 2014;Кривошеева, 2014;Себекина, Христофорова, 2005;Трабская, Чернова, 2015;Хоферихтер, 2015;Berghe, 1995;Cano, Prentice, 1998;Dudensing, Hughes, Shields, 2011;Durst, Ingram, 1988;Frater, 1983;Riley, Doren, 1992;Shi, 2012;Wicks, Schuett, 1991;Yacoumis, 1989;Zhang, Decosta, McKercher, 2015). В огромном потоке информации, поступающем к потенциальному потребителю турпродукта, необходимо выделиться, привлечь к себе внимание, возбудить интерес и, как следствие, желание приобрести конкретный турпродукт.…”

Section: ключевые слова: интернет-продвижение культурно-познавательнunclassified