2014
DOI: 10.1080/14680777.2014.930060
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Politics of Sex Appeal in Advertising

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Cited by 11 publications
(2 citation statements)
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“…During the feminist and postfeminist eras, sex appeal in advertising emerged as a powerful force that reflects and reinforces traditional gender roles and power dynamics that persist in our society. Scholars such as D'Enbeau (2011) and Fedorenko (2015) explained how sex in advertising is used to succeed in a male‐dominated world and combat gender discrimination. To this end, the advertising industry has developed various depictions of sexualized women (Wilkes, 2015).…”
Section: Findings Discussion and Direction For Future Researchmentioning
confidence: 99%
“…During the feminist and postfeminist eras, sex appeal in advertising emerged as a powerful force that reflects and reinforces traditional gender roles and power dynamics that persist in our society. Scholars such as D'Enbeau (2011) and Fedorenko (2015) explained how sex in advertising is used to succeed in a male‐dominated world and combat gender discrimination. To this end, the advertising industry has developed various depictions of sexualized women (Wilkes, 2015).…”
Section: Findings Discussion and Direction For Future Researchmentioning
confidence: 99%
“…Recent articles (Champlin et al 2019;Teng et al, 2021;Varghese & Kumar, 2020a) confirm that research should be done in a cross-cultural setting. The majority of the current studies regarding femvertising and female stereotypes are related to the USA, the UK, and countries such as Germany, South Korea, and New Zealand (e.g., Abitbol & Sternadori, 2020;Klorman-Eraqi, 2017;Fedorenko, 2015;Benton-Greig & Gavey, 2018). Interestingly, among the recent and the most cited articles, there are very few articles related to these topics in Latin America (Brazil -Middleton, Turnbull & de Oliveira, 2020) and Central-Eastern Europe (Ukraine - Kitsa & Mudra, 2020) and Nordic countries (only Sweden, Åkestam et al 2017; Åkestam 2018; Åkestam et al 2021).…”
Section: Topic Outline and Research Relevancementioning
confidence: 99%