“…Professional communication strategies often display a strategic orientation toward the "media logic" embodied by journalistic news criteria and production routines (Altheide and Snow, 1979;Mazzoleni, 1987;Hallin and Mancini, 2004, p. 290), based on the assumption that the ability to anticipate and accommodate media requirements is decisive for the ability to shape the public agenda (Mazzoleni and Schulz, 1999;Louw, 2005;Vowe and Dohle, 2007;Jun, 2009). Such adaptation to the media logic has been seen by some as an instance of mediatization and the subjugation of political communication to the requirements of the autonomous media system (Meyer, 2002;Kepplinger, 2002;Schulz, 2004;Strömbäck, 2007).…”