“…Our results suggest a link between floral display size and per‐flower pollen production that can be interpreted within the framework of massive pollen losses occurring during the transport of pollen from anthers to stigmas, which in animal‐pollinated flowering plants averages 98.4%, ranging between 51.65 and 99.99% (N. L. da Cunha and M. A. Aizen, unpublished data). Also, the evolutionary effect on pollen production of these pollen transfer losses (Morgan, 1992; Harder and Wilson, 1998; Karron et al, 2021) and post‐pollination pollen mortality due to pistil rejection (Swanson et al, 2004; Broz and Bedinger, 2021) can be observed in the average 20% difference in the number of pollen grains produced by the flowers of self‐compatible vs. self‐incompatible species (Appendix S1, Figure S2B), which can be attributed to differences in self‐pollination and selfing capacity (Hirayama et al, 2005; Brys et al, 2016; Harder and Johnson, 2023 [this issue]). While plants with larger floral displays may benefit from increasing pollinator attraction, they pay the cost of increasing geitonogamous pollination and thus increasing pollen discounting (Barrett et al, 1996; Harder and Wilson, 1998).…”