In many flowering plants, such as petunia (Petunia 3 hybrida), ethylene produced in floral organs after pollination elicits a series of physiological and biochemical events, ultimately leading to senescence of petals and successful fertilization. Here, we demonstrate, using transgenic ethylene insensitive (44568) and Mitchell Diploid petunias, that multiple components of emission of volatile organic compounds (VOCs) are regulated by ethylene. Expression of benzoic acid/salicylic acid carboxyl methyltransferase (PhBSMT1 and 2) mRNA is temporally and spatially down-regulated in floral organs in a manner consistent with current models for postpollination ethylene synthesis in petunia corollas. Emission of methylbenzoate and other VOCs after pollination and exogenous ethylene treatment parallels a reduction in PhBSMT1 and 2 mRNA levels. Under cyclic light conditions (day/night), PhBSMT mRNA levels are rhythmic and precede emission of methylbenzoate by approximately 6 h. When shifted into constant dark or light conditions, PhBSMT mRNA levels and subsequent methylbenzoate emission correspondingly decrease or increase to minimum or maximum levels observed during normal conditions, thus suggesting that light may be a more critical influence on cyclic emission of methylbenzoate than a circadian clock. Transgenic PhBSMT RNAi flowers with reduced PhBSMT mRNA levels show a 75% to 99% decrease in methylbenzoate emission, with minimal changes in other petunia VOCs. These results implicate PhBSMT1 and 2 as genes responsible for synthesis of methylbenzoate in petunia.Many flowers exhibit a colorful display of petals and emit a complex mixture of floral volatile organic compounds (VOCs) that are together attractive to both pollinators and humans. Regulation of floral volatiles corresponds to pollinator activity times and receptivity of the flower to a pollination event (Dudareva et al., 2000;Schiestl and Ayasse, 2001). In many flowers, physiological changes take place following pollination and fertilization including petal wilting and abscission, color changes, flower closure, fruit development, and seed development (for review, see O'Neill, 1997). The plant hormone ethylene has been shown to coordinate several of these postpollination processes in many different plant species (van Doorn, 1997).In many plants, ethylene is synthesized and perceived in a localized, specific, and reproducible manner after pollination, underscoring the importance of understanding the progression of events and role of ethylene during pollination and fertilization. Petunia (Petunia 3 hybrida) is an excellent model system for studying postpollination responses because ethylene synthesis has been well characterized (Hoekstra and Weges, 1986;Tang and Woodson, 1996;Jones et al., 2003) and components of the ethylene-signaling pathway have been investigated (Wilkinson et al., 1997;Shibuya et al., 2004). In petunia, ethylene synchronizes pollen tube growth (Holden et al., 2003) and petal wilting (Hoekstra and Weges, 1986;Gubrium et al., 2000). An initial bur...