Fluorescent molecular rotors embedded in polymer matrices can probe the local changes in the dynamics of the polymer matrix (such as the glass transition of polymers near interfaces/surfaces) that are not accessible from macroscopic measurements. Yet, there is little consensus as to how the fluorescence data should be analyzed, what property the fluorescence intensity actually represents, and what are appropriate/optimal rotors for glass transition measurements. By experimentation with a model fluorescent rotor, farnesyl-(2carboxy-2-cyanovinyl)-julolidine (FCVJ), and also re-analysis of data available in the literature for other types of molecular rotors, we investigated the correlation between the relaxation processes of photo-excited rotors and free volume changes in matrix polymers. The temperature dependences of the fluorescence intensities from FCVJ-doped polystyrene (PS), poly(vinyl acetate) (PVAc), and poly(isobutyl methacrylate) (PiBMA) materials across their glass transition temperatures (T g ) were successfully modeled using a free volume model which is based on the original theory of Loutfy that relates the fluorescence of a rotor probe to the free volume of the matrix, and the revised definition of the total free volume quantity proposed by Lipson and White (the Locally Correlated Lattice model-based free volume) that includes both the vibrational free volume and the excess free volume. Atomistic molecular dynamics simulation supports that the timescale of the vibrational motion of PS monomers is comparable to the intrinsic timescale of a rotor's internal rotation known in the literature (on the order of picoseconds), and thus the rotation of a rotor is controlled by the friction from the hard-core volume (not by the friction from the vibrational volume) of the monomers. Measurements on FCVJ-loaded polystyrene−poly(ethylene glycol) (PS−PEG) micelles in water suggest that the PS core domain of the PS−PEG micelle has a broad distribution of glass transition temperatures; a quantitative analysis based on the free volume model enabled to estimate the actual range of T g . These results allow us to conclude that fluorescent molecular rotors with a tendency toward rapid non-radiative (rotational) relaxation and bulky rotating subgroups (such as FCVJ) exhibit a strong coupling between the fluorescence of the rotor and the free volume of the matrix and are thus useful probes for T g measurements.