Most of the currently used products for repairing and conditioning hair rely on the deposition of complex formulations, based on mixtures involving macromolecules and surfactants, onto the surface of hair fibers. This leads to the partial covering of the damaged areas appearing in the outermost region of capillary fibers, which enables the decrease of the friction between fibers, improving their manageability and hydration. The optimization of shampoo and conditioner formulations necessitates a careful examination of the different physicochemical parameters related to the conditioning mechanism, e.g., the thickness of the deposits, its water content, topography or frictional properties. This review discusses different physicochemical aspects which impact the understanding of the most fundamental bases of the conditioning process.