Enhanced oil recovery (EOR) techniques are crucial for maximizing the extraction of residual oil from mature reservoirs. This review explores the latest advancements in surfactant carriers for EOR, focusing on their mechanisms, challenges, and opportunities. We delve into the role of inorganic nanoparticles, carbon materials, polymers and polymeric surfactants, and supramolecular systems, highlighting their interactions with reservoir rocks and their potential to improve oil recovery rates. The discussion includes the formulation and behavior of nanofluids, the impact of surfactant adsorption on different rock types, and innovative approaches using environmentally friendly materials. Notably, the use of metal oxide nanoparticles, carbon nanotubes, graphene derivatives, and polymeric surfacants and the development of supramolecular complexes for managing surfacant delivery are examined. We address the need for further research to optimize these technologies and overcome current limitations, emphasizing the importance of sustainable and economically viable EOR methods. This review aims to provide a comprehensive understanding of the emerging trends and future directions in surfactant carriers for EOR.