We investigate the synthesis of relevant renewable aromatics from bio-based furfural derivatives and cheap alkenes, through a Diels-Alder/aromatization sequence. The prediction and the control of the ortho : meta selectivity in the Diels-Alder step is an important issue to pave the way to a wide range of relevant renewable aromatics, but it remains a challenging task. Through a combined experimental-theoretical approach, we reveal that, as a general trend, ortho-and meta cycloadducts are the kinetic and thermodynamic products, respectively. The nature of substituents, both on the dienes and dienophiles, significantly impacts the feasibility of the reaction, through a modulation on the nucleo-and electrophilicity of the reagents, as well as the ortho : meta ratio. We show that the ortho : meta selectivity at the reaction equilibrium stems from a subtle interplay between charge interactions, favoring the ortho products, and steric interactions, favoring the meta isomers. This work also points towards a path to optimize the aromatization step.