The design of dyes for panchromatic light absorption has attracted much attention in the field of dye‐sensitized solar cells (DSSCs). An approach to enhance panchromatic light absorption utilizes mixtures of complementary light‐absorbing dyes as well as dyes with specific anchoring groups that facilitate interfacial charge transfer with TiO2. Dipole‐dipole interactions between the dye molecules on the surface broaden the spectrum, which results in decreased DSSC device performance. However, controlled aggregation of dyes results in broadening the spectral profile along with enhanced photocurrent generation. To control the dye‐dye interaction, dimeric dyes with different dipole lengths D1‐Dsq, Dsq‐Dsqwere systematically designed and synthesized. The photophysical and electrochemical properties were evaluated and the EHOMO and ELUMO levels were determined; these energy levels determines the electron injection from ELUMO of the dye to ECB of TiO2 and regeneration of oxidized dye by the electrolyte, respectively. The absorption spectra of Dsq‐Dsq, D1‐Dsq were broadened in solution compared to model dye Dsq; this indicates that the dye‐dye interaction is prominent in solution. In D1‐Dsq excitation energy transfer between photoexcited D1 and Dsq was explained by using Förster resonance energy transfer (FRET). The homodimeric dye showed a device performace of 2.8 % (Voc 0.607, Jsc 6.62 mA/cm2, ff 69.3 %),whereas the heterodimeric dye D1‐Dsq showed a device performance of 3.9 % (Voc 0.652 V, Jsc 8.89 mA/cm2, ff 68.8 %). The increased photocurrent for D1‐Dsqis due to the panchromatic IPCE response compared to Dsq‐Dsq. The increased Vocis due to the effective passivation of the TiO2 surface by the spirolinker, and the effective dipole moment that shifts the conduction band on TiO2. Hence, the open circuit potential, Voc, for the devices prepared from Dsq, D1‐Dsq and Dsq‐Dsqwere systematically modulated by controlling the intermolecular π‐π and intramolecular dipole‐dipole interactions of the dimeric dyes.