Several parameters which affect the nanocomposite formation in a sulfur‐cured ethylene propylene diene rubber (EPDM) containing 10 phr organoclay (montmorillonite modified with octadecylamine; MMT–ODA), were investigated. The parameters varied were linked to processing (mixer type, temperature) and rubber recipe (compatibilizer, accelerator). Increasing temperature and high shear mixing (internal mixer instead of open mill) improved the mechanical performance of the rubber nanocomposites. A more pronounced effect was achieved by using polar EPDM rubbers (maleic anhydride and glycidyl methacrylate grafted version) as compatibilizer. Among the accelerators, zinc diethyldithiocarbamate proved to be most suitable. The microstructure of the rubber/organoclay systems was studied by X‐ray diffraction, transmission electron microscopy and scanning electron microscopy. Organoclay intercalation/exfoliation was accompanied by its more or less severe confinement (reaggregation, deintercalation). This was traced to a partial or full removal of the ODA intercalant from the clay galleries via the formation of a zinc complex in which amine groups of the ODA and sulfur participated. Copyright © 2004 Society of Chemical Industry