“…Rice, the third most important cereal cultivated and consumed extensively in Asian countries, contains a range of phytochemicals and nutrients. Rice contains abundant bioactive compounds such as flavonoids (specifically anthocyanin and proanthocyanidin), carotenoids (including α−, β−carotene, lutein, and lycopene), phenolic compounds (like caffeic acid and ferulic acid), phytosterols (such as β-sitosterol, stigmasterol, and capesterol), vitamin E isoforms (α−, γ−, δ− tocotrienols and tocopherols), γ-oryzanol, coumaric acid, tricin [ 89 , 90 ]. The highest concentrations of bioactive compounds are typically found in the bran [ 91 ], with phenolic acids distributed across the endosperm (68 %), bran (51 %), husk (61 %), and whole grain (77 %) [ 89 ].…”