Popular Culture and the Economy

Cusic, Don; Faulk, Gregory K.

doi:10.1111/j.1540-5931.2009.00690.x

Cited by 6 publications

(2 citation statements)

References 3 publications

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“…It has the power to teach and can have a direct or indirect effect on an individual's appearance. In today's world, the influence of media is enormous because media are distributors of mass culture, which encompasses costume appearance (Cusic, 2001). Every day, young generations are influenced by different forms of advertising, such as television, movies, radio/music, and music videos, magazine, websites, and the internet (Mulhern, 2009).…”

Section: Social Valuesmentioning

confidence: 99%

Sustainability of Costume Appearance: Influence of Psychological and Social Values on the Bangladeshi Young Generation

Minhus

Hui-e

2022

Sage Open

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This study aimed to investigate the impact of values and numerous other social and psychological influences on the sustainability of costume appearance. According to the ideological basis of the social values theorem, information was gathered directly through current cognitive constructs, such as an individual’s opinions. Both internal and external influences of lifestyle on costume appearance are depicted within the research framework. An empirical survey was employed to collect data, including 239 respondents from 2 Fashion design universities. The analysis exhibits that internal and external values influence the Bangladeshi young generation’s costume appearance sustainability has a positive impact. It also shows, the social media factor has high significant values within this study context. However, from the psychological perspectives of costume appearance, shopping tendency, and fashion trend would have a moderate effect. Then, several future research directions can be drawn to improve the cross-cultural ideology on social and psychological values regarding costume appearance.

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Section: Social Valuesmentioning

confidence: 99%

Sustainability of Costume Appearance: Influence of Psychological and Social Values on the Bangladeshi Young Generation

Minhus

Hui-e

2022

Sage Open

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“…Viacom es la productora Paramount, los estudios DreamWorks y los canales de tv por cable MTV y Nickelodeon. (Cusic, D. 2009). En Europa podemos citar a Alemania y Austria y su cambio de perspectiva al buscar hacer negocio del cine.…”

Section: Principales Factores Mercadológicos Implementados Por Opcm Mundiales En La Búsqueda Del éXito Comercialunclassified

Factores mercadológicos utilizados por las organizaciones de producción cinematográfica mexicanas (OPCM) y su impacto en los ingresos en taquilla: caso de estudio Área Metropolitana de Nuevo León

Treviño

Codina

Moya

et al. 2017

Innovaciones de Negocios

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Abstract. This document is intended to capture the marketing factors impact in the spectator purchase decisions of ticket at the box office in Monterrey and it metropolitan area, thereby increasing the income of the Mexican Motion Pictures Production Organizations (OPCM). Reference is made to the Mexican booming film industry of the 40´s generating economic and cultural wealth. We analyze the recent performance of Mexican and U.S. cinema referencing to the years from 2002 to 2007. We discuss some factors that can be used as supportingtools for marketing by de OPCM in their productions, such as special effects, enhancing the club effect, merchandising, genre and film classification, as well as the release date. We study in detail the marketing main factors used by the OPCM: advertising, critics, talent, recommendations and availability in theaters; and through the application of a poll and a linear regression analysis, we determine the impact of these on box office revenues.Keywords: advertizing, availability in theaters, critics, pictures, recommendations, talentResumen. El presente documento tiene como finalidad plasmar el impacto que tienen los factores mercadológicos en las decisiones de compra de un boleto en taquilla por parte de los espectadores de Monterrey y su área metropolitana; incrementando así los ingresos de las Organizaciones de Producción Cinematográficas Mexicanas (OPCM). Se hace referencia a la pujante industria cinematográfica mexicana de los años 40 generadora de riquezas económicas y culturales. Se analiza el desempeño reciente del cine mexicano y estadounidense tomando como referencia los años comprendidos del 2002 al 2007. Se comentan algunos factores que pueden emplearse como herramientas de apoyo al marketing por parte de las OPC en sus producciones, como lo son los efectos especiales, potenciar el efecto club, merchandising, la clasificación y el género del film y la fecha de estreno. Se estudian detalladamente los principales factores mercadológicos utilizados por las OPC: publicidad, crítica, talento, recomendaciones y disponibilidad en cartelera; y mediante la aplicación de una encuesta y un análisis de regresión lineal, se determina el impacto queéstos tienen en los ingresos en taquilla.Palabras clave: crítica, disponibilidad en taquilla, películas, publicidad, recomendacionestalento

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A message-centered Approach to Teaching a College-level Course in Popular Culture

Endres

2012

Procedia - Social and Behavioral Sciences

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Popular Culture and the Economy

Cited by 6 publications

References 3 publications

Sustainability of Costume Appearance: Influence of Psychological and Social Values on the Bangladeshi Young Generation

Sustainability of Costume Appearance: Influence of Psychological and Social Values on the Bangladeshi Young Generation

Factores mercadológicos utilizados por las organizaciones de producción cinematográfica mexicanas (OPCM) y su impacto en los ingresos en taquilla: caso de estudio Área Metropolitana de Nuevo León

A message-centered Approach to Teaching a College-level Course in Popular Culture

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