Popular music festivals: An examination of the relationship between festival programs and attendee motivations

Perron-Brault, Alexis; Grandpré, François de; Legoux, Renaud; Dantas, Danilo C.

doi:10.1016/j.tmp.2020.100670

Cited by 15 publications

(7 citation statements)

References 24 publications

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“…In this study, we used second-hand LP records as products containing specific visual and text information. Consumers need to search for that information when making purchase decisions (similar to Perron-Brault et al, 2020). Compared to other everyday product categories, most participants were unfamiliar with second-hand LP records; thus, we could exclude prior product preferences' disturbance.…”

Section: Methodsmentioning

confidence: 99%

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Paying attention in metaverse: an experiment on spatial attention allocation in extended reality shopping

Chen,

Xi,

Pohjonen

et al. 2023

ITP

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PurposeMetaverse, that is extended reality (XR)-based technologies such as augmented reality (AR) and virtual reality (VR), are increasingly believed to facilitate fundamental human practice in the future. One of the vanguards of this development has been the consumption domain, where the multi-modal and multi-sensory technology-mediated immersion is expected to enrich consumers' experience. However, it remains unclear whether these expectations have been warranted in reality and whether, rather than enhancing the experience, metaverse technologies inhibit the functioning and experience, such as cognitive functioning and experience.Design/methodology/approachThis study utilizes a 2 (VR: yes vs no) × 2 (AR: yes vs no) between-subjects laboratory experiment. A total of 159 student participants are randomly assigned to one condition — a brick-and-mortar store, a VR store, an AR store and an augmented virtuality (AV) store — to complete a typical shopping task. Four spatial attention indicators — visit shift, duration shift, visit variation and duration variation — are compared based on attention allocation data converted from head movements extracted from recorded videos during the experiments.FindingsThis study identifies three essential effects of XR technologies on consumers' spatial attention allocation: the inattention effect, acceleration effect and imbalance effect. Specifically, the inattention effect (the attentional visit shift from showcased products to the environmental periphery) appears when VR or AR technology is applied to virtualize the store and disappears when AR and VR are used together. The acceleration effect (the attentional duration shift from showcased products to the environmental periphery) exists in the VR store. Additionally, AR causes an imbalance effect (the attentional duration variation increases horizontally among the showcased products).Originality/valueThis study provides valuable empirical evidence of how VR and AR influence consumers' spatial bias in attention allocation, filling the research gap on cognitive function in the metaverse. This study also provides practical guidelines for retailers and XR designers and developers.

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Section: Methodsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Paying attention in metaverse: an experiment on spatial attention allocation in extended reality shopping

Chen,

Xi,

Pohjonen

et al. 2023

ITP

View full text Add to dashboard Cite

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“…As society becomes more digitalized, it is not uncommon for people to forego interacting with each other in favor of “playing” with their digital devices (McCormack and Ogilvie, 2020). Some mindful consumers, however, seek to revert this anti-social trend by pursuing collective experiences, like festivals, that are conducive to “linking value” (Cova, 1997) and using the experiences as a conduit to (re)connect with other people and (re)establish their social networks in the physical world (Harrington et al , 2021; Perron-Brault et al , 2020).…”

Section: Theoretical Background Hypotheses and Proposed Research Modelmentioning

confidence: 99%

“…It focuses on attendees' social benefits and related enjoyment from attending a festival (Packer and Ballantyne, 2011). We are particularly interested in attendees spending quality time and (re)connecting with family and/ or friends and interacting with like-minded people (Perron-Brault et al, 2020). As society becomes more digitalized, it is not uncommon for people to forego interacting with each other in favor of "playing" with their digital devices (McCormack and Ogilvie, 2020).…”

Section: Introductionmentioning

confidence: 99%

Re-examining the roles of experience quality at festivals: a comparative analysis using SEM and fsQCA

Saha

Nath²,

Sit³

2022

IJCHM

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Purpose The purpose of this study is to reexamine the dimensionality and role of experience quality (EQ) to explain other related factors, namely, perceived value, satisfaction and behavioral intention. Using dual methodological approaches of fuzzy set qualitative comparative analysis (fsQCA) and structural equations modeling (SEM), it seeks to establish the EQ’s construct and predictive validity. Design/methodology/approach Grounded in cross-sectional and online research design, the present study surveyed 881 attendees of an annual music festival (Malakoff) held in Norway and subjected the quantitative data to SEM and fsQCA. Findings Both SEM and fsQCA confirmed the socializing and enjoyment dimensions of EQ, with good validity and reliability, as well as the functional and emotional value dimensions explaining visitors’ perceived value of attending a festival. Both statistical analyses also showed that perceived value-derived satisfaction leads to behavioral intention regarding festival visits. Practical implications This study provides numerous valuable consequences for festival organizers, or marketers that can aid in developing effective strategies to measure visitors’ perceived quality of experience and numerous practical implications for festival organizers or marketers can help in developing effective strategies to measure visitors’ perceived quality of experience and then increase value perceptions, satisfaction and behavioral intentions toward attending festivals. Originality/value To the best of the authors’ knowledge, this study is among the first to adopt a dual-dimensional framework to measure EQ in festivals and establish its utility with two statistical approaches (SEM and fsQCA). It also shows the utility of perceived value, initially developed for adventure tourists, to study visitors’ experience with festivals.

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“…Dowson (2019) presents the concept of “eventization” where visitors are motivated to visit religious destinations by hosting events alongside exhibiting religious objects. In the background of a wide range of festivals, there are literature reviews, at least in parts, emphasizing the relationship between festival motivation, the satisfaction of attendees and subjective well-being (Savinovic et al ., 2012; Maeng et al ., 2016; Yolal et al , 2016; Perron-Brault et al , 2020; Yilmaz, 2020). Scholars have also endorsed the role of festival experiences in the participants' life satisfaction and subjective well-being (Derrett, 2003; Yolal et al , 2016; Tsaur et al , 2019; Ďaďo et al , 2020).…”

Section: Introductionmentioning

confidence: 99%

Determinants of visitors' festival satisfaction and subjective well-being: tracing the roles of place attachment and satisfaction

Thirugnanasambantham¹,

Pillai²,

Patwardhan³

et al. 2023

IJEFM

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PurposeIndia has a marvelous distinction of hosting religious and cultural extravaganzas on an enormous scale, keeping in with its rich lineage and civilizational assortment. The philosophical threads of such festivals are eventually subjective well-being and spiritual awakening. In this context, the authors examine how the visitors' festival motivation culminates in life satisfaction and subjective well-being.Design/methodology/approachThe study follows a theory-driven deductive approach to test the construed relationships. The data were collected from the sites of religious fiesta when the participants were immersed in their cultural fervor. The study uses structural equation modeling to examine the hypothesized model.FindingsThe study finds that place attachment and life satisfaction empirically mediate the relationship between festival motivation and subjective well-being. However, the relationship between place attachment and subjective well-being is not empirically strong when life satisfaction mediates their relationship.Research limitations/implicationsThe study is based on a convenience sample and is limited to the visitors of local religious festivals. Future research must verify the suitability of the model in other types of festivals of other religions and different locations. Also, this research deliberates on the relationship between only four variables. Future researchers could discuss other variables such as authenticity, emotional solidarity, festival images, festival values, religious faith, etc. to develop a more robust model to explain the relationship between festival motivation and subjective well-being.Practical implicationsIn India regardless of social strata, people are religiously conscious and inclined toward attending publicly celebrated religious festivals. The scale of these festivals is significant and given the scenario, the local Government has to join hands with the temple administration, local people and visitors to reap the full benefits of the festival. These temple festivals not only foster coordination and involvement among various stakeholders, but also invoke the devotion of the people to jointly organize the celebrations.Social implicationsAs some of the religious festivals go beyond caste, creed and nationality, the celebrations should evolve as multi-cultural mass events uniting the societal cohesiveness, spirit and national culture. The variables chosen and results found in this study will surely support publicizing the significance of religious festivals in the region and provide an idea to the organizers and supporters to develop new strategies to promote similar events.Originality/valueThe results claim several implications for theory and practice. Theoretically, the study contributes to the literature on religious tourism and event management. Practically, the study discussions indicate the importance of disseminating the significance of religious festivals as a platform for local tourist attractions to generate social, cultural and economic benefits.

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Popular music festivals: An examination of the relationship between festival programs and attendee motivations

Cited by 15 publications

References 24 publications

Paying attention in metaverse: an experiment on spatial attention allocation in extended reality shopping

Paying attention in metaverse: an experiment on spatial attention allocation in extended reality shopping

Re-examining the roles of experience quality at festivals: a comparative analysis using SEM and fsQCA

Determinants of visitors' festival satisfaction and subjective well-being: tracing the roles of place attachment and satisfaction

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