Abstract:Prerecorded self-help tapes are a recently developed and apparently useful adjunct to telephone counseling services. Patterns of requests for such tapes may be a useful index of systematic changes in clientele needs. Requests for tapes, however, may be a function not only of preexisting community needs but also of varying patterns of advertising. Post hoc analysis of tape requests and advertising patterns in one telephone counseling service suggests extreme caution in the interpretation of tape-request pattern… Show more
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