Purpose: This study aimed to identify the demographic, economic, and social factors that influence the housing demand of older adults in Kalisz, Poland, and assess their preferences and challenges in meeting their housing needs. Methodology: A quantitative survey was conducted among individuals aged 50 and above in Kalisz. The survey questionnaire covered various aspects, including current housing conditions, housing preferences, knowledge of senior housing options, and willingness to relocate to such housing. Data analysis involved descriptive statistics and correlation analysis. Results: The findings revealed that while most respondents were satisfied with their current housing situation, they acknowledged the need for housing options tailored to older adults. However, there was a lack of interest in relocating to designated senior housing due to concerns about affordability, accessibility, and amenities. Respondents expressed a preference for independent living arrangements with access to medical, care, and rehabilitation services. Theoretical contribution: The study contributes to the understanding of the housing needs and preferences of older adults in the context of a medium-sized city in Poland. It highlights the importance of considering demographic shifts and adapting housing policies and urban planning strategies to meet the diverse requirements of an aging population. Practical implications: The findings can inform policymakers, urban planners, and housing developers in designing and implementing housing solutions that cater to the specific needs of older adults, ensuring accessible, affordable, and supportive living environments. The study also emphasizes the need for public awareness and education regarding senior housing options.