“…Conscious as well as subconscious factors or mechanisms responsible for influencing the Portion-Size-Effect include unit bias ( Geier et al, 2006 ), expected satiety ( Brunstrom and Rogers, 2009 ), energy compensation ( Benton, 2015 ), bite-size ( Almiron-Roig et al, 2018 ), visual stimuli ( Marchiori et al, 2011 ; Penaforte et al, 2014 ), financial aspects ( Benton, 2015 ; Steenhuis and Poelman, 2017 ), and portion norms ( Lewis et al, 2015 ). In the context of Portion-Size-Effect, the subconscious mechanisms are reflected in the lack of differentiation when people eat from a large portion versus a small portion, despite consuming more ( Levitsky and Youn, 2004 ) even after being informed about the difference in portions sizes ( Spanos et al, 2015 ; Reily et al, 2016 ). Furthermore, consumption of bigger portion sizes and lack of restriction was observed even when the portions are served consistently over multiple subsequent meals ( Rolls et al, 2007 ).…”