Portraits and Challenges of Indonesia’s Modest Fashion Industry on the Halal Industry Competition in the World

Yuniastuti, Viviyanti; Pratama, Andrey Achmad

doi:10.15575/ijhar.v5i1.17385

Cited by 4 publications

(4 citation statements)

References 31 publications

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“…It has several dimensions. The influencer's expertise and understanding in a certain area, such fashion, beauty, or fitness [21]- [23]. How much people believe an influencer to be fair, dependable, and honest (Erdogan et al, 2001).…”

Section: Credibility Of Influencersmentioning

confidence: 99%

Impact of Influencer Credibility on Consumer Purchasing Decisions: A Case Study on the Fashion Industry in Indonesia

Maryati M,

Utami

2023

WSIS

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Indonesia's fashion sector has grown dramatically in recent years, driven primarily by influencer marketing's ascent to prominence in advertising and consumer interaction. Within this dynamic framework, influencer credibility—which includes competence, trustworthiness, and attractiveness—has emerged as a critical component in influencing consumer purchasing decisions. This study uses a mixed-methods approach to examine the complex relationship between customer behavior and influencer credibility in the Indonesian fashion business. It combines quantitative surveys with qualitative interviews. Our research suggests that dependability and competence are important aspects of influencer credibility that favorably affect consumers' decisions to buy. Although relevant, attractiveness has a relatively smaller impact. Furthermore, it was found that cultural relevance was a significant element, as consumers favored influencers that shared the norms and values of Indonesian culture. These insights offer a deeper knowledge of the interaction between influencers and customers in Indonesia's dynamic fashion market, which is helpful advice for influencers and marketers alike as they try to optimize their tactics in this quickly changing scene.

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Section: Credibility Of Influencersmentioning

confidence: 99%

Impact of Influencer Credibility on Consumer Purchasing Decisions: A Case Study on the Fashion Industry in Indonesia

Maryati M,

Utami

2023

WSIS

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“…Despite these opportunities, Indonesia's halal fashion industry also faces challenges, such as the need for raw materials, technological adaptation in the production process, and the development of innovative human resources (Jailani, 2022). Yuniastuti & Pratama (2023) stated that limited access to capital and financing is another challenge faced by halal fashion businesses in Indonesia. This can hinder the growth and development of the industry, as businesses struggle to obtain the necessary funds to invest in research, development and marketing.…”

Section: Introductionmentioning

confidence: 99%

“…Furthermore, the modest fashion industry in Indonesia faces stiff competition in the global halal industry. To remain competitive, businesses in Indonesia need to focus on product quality, innovation, and customer service (Yuniastuti & Pratama, 2023).…”

Section: Introductionmentioning

confidence: 99%

Halal Fashion in Indonesia as A Business Industry

Maziyyah,

Uula,

Rusydiana

2023

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This study seeks to map research related to halal fashion in Indonesia published by Dimension indexed journals from 2015 to 2023. NVivo 12 Plus was used to conduct thematic studies and frequency was used to evaluate 86 publications in the scientific literature. The results found that the number of publications fluctuates from year to year related to halal fashion research in Indonesia, which indicates that this topic is an interesting topic and must continue to be developed. In addition, various focuses of discussion and cluster analysis that describe the research path in halal fashion research in Indonesia include Motivational Factors for the Halal Fashion Industry in Indonesia, Modest Fashion and Halal Lifestyle in Indonesia, Halal Fashion Consumer Behavior in Indonesia, and Halal Fashion Product Development and Branding in Indonesia. This research can be used as a starting point for experts to build graphic visualizations of halal fashion research patterns in Indonesia in published scientific research.

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“…This situation requires special attention to prevent consumer anxiety due to these sensitive issues. Furthermore, Indonesia possesses excellent potential to flourish and become a global leader in the halal industry (Yuniastuti & Pratama, 2023).…”

Section: Introductionmentioning

confidence: 99%

Unveiling the Signature of Halal Leather: A Comparative Study of Surface Morphology, Functional Groups and Thermal Characteristics

Syabani,

Iswahyuni,

Warmiati

et al. 2023

Indonesian Journal of Halal Research

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The halal certification of products holds significant importance for Muslim consumers, necessitating the development of reliable techniques for identifying leather products made from raw materials. This study employed rapid and accurate analytical methods to distinguish between cowhide, pigskin, and artificial leather. A combination of scanning electron microscope (SEM), Fourier transform infrared spectroscopy (FTIR), and differential scanning calorimetry (DSC) was used to assess the variations in collagen fiber structures and thermal stability among the leather samples. The findings revealed that morphological surface analysis, including grain patterns and pores, facilitated swift differentiation between different leather types. Pigskins exhibit three-hole patterns on their morphological surface compared to cowhide, with random pores and tighter grain patterns, whereas artificial leather lacks natural grain patterns and pores altogether. While FTIR spectra exhibited similarities between cowhide and pigskin leathers, variations in vibration intensity enabled effective discrimination. Artificial leather, particularly PVC-based materials, displayed distinct spectra, allowing FTIR spectroscopy to effectively discern between halal and non-halal leather. Cowhide possesses strong and sharp vibration at wavenumber 1736, 1277, and 817 cm-1 compared to pigskin, which has stronger vibration at 1534 cm-1. Meanwhile, PVC-based artificial leather exhibited stretching at 1723 and 744 cm-1 wavenumbers. DSC analysis proved valuable in differentiating between genuine and artificial leather based on unique peaks and thermal behavior. These three techniques provide reliable means to determine the raw material origins of leather products.

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Portraits and Challenges of Indonesia’s Modest Fashion Industry on the Halal Industry Competition in the World

Cited by 4 publications

References 31 publications

Impact of Influencer Credibility on Consumer Purchasing Decisions: A Case Study on the Fashion Industry in Indonesia

Impact of Influencer Credibility on Consumer Purchasing Decisions: A Case Study on the Fashion Industry in Indonesia

Halal Fashion in Indonesia as A Business Industry

Unveiling the Signature of Halal Leather: A Comparative Study of Surface Morphology, Functional Groups and Thermal Characteristics

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