Portrayal of Electronic Cigarettes on YouTube

Luo, Cheng; Zheng, Xiaolong; Zeng, Daniel; Leischow, Scott J.; Cui, Kainan; Zhang, Zhu; He, Saike

doi:10.1007/978-3-642-39844-5_1

Cited by 18 publications

(30 citation statements)

References 16 publications

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“…2,7 Some YouTube videos, for example, feature e-cigarettes use on entertainment shows by celebrities who claim that e-cigarettes are safer than regular cigarettes. 8,9 Other videos misrepresent e-cigarettes as medical products and smoking cessation aids. 8,9 The products are not currently approved by the U.S. Food and Drug Administration (FDA) for smoking cessation.…”

Section: Introductionmentioning

confidence: 99%

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E-Cigarette Awareness and Perceived Harmfulness

Tan

Bigman

2014

American Journal of Preventive Medicine

168

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Background Electronic cigarettes, or e-cigarettes, are increasingly advertised as replacements for regular cigarettes or cessation aids for smokers. Purpose To describe the prevalence and correlates of e-cigarette awareness and perceived harmfulness among U.S. adults and analyze whether these variables are associated with smokers’ past year quit attempts and intention to quit. Methods Data were obtained from the Health Information National Trends Survey (HINTS 4 Cycle 2), conducted from October 2012 to January 2013. Data analyses were performed from June to August 2013. Results Overall, 77% of respondents were aware of e-cigarettes. Of these, 51% believed e-cigarettes were less harmful than cigarettes. Younger, white (compared with Hispanic), more educated respondents, and current or former smokers (compared with non-smokers) were more likely to be aware of e-cigarettes. Among those who were aware of e-cigarettes, younger, more educated respondents and current smokers (compared with former and non-smokers) were more likely to believe that e-cigarettes were less harmful. Awareness and perceived harm were not associated with smokers’ past year quit attempts or intention to quit. Conclusions Overall e-cigarette awareness increased while smokers’ perceived harm of e-cigarettes declined compared with earlier surveys. However, awareness and perceived harm of e-cigarettes did not show evidence of promoting smoking cessation at the population level.

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Section: Introductionmentioning

confidence: 99%

“…8,9 Other videos misrepresent e-cigarettes as medical products and smoking cessation aids. 8,9 The products are not currently approved by the U.S. Food and Drug Administration (FDA) for smoking cessation. 10 …”

Section: Introductionmentioning

confidence: 99%

E-Cigarette Awareness and Perceived Harmfulness

Tan

Bigman

2014

American Journal of Preventive Medicine

168

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“…Around 40% of publications were published in 2014; however, the number of scientific research productivity in this year may be increasing because it is still open for new journals issues. Despite that EC have been developed by Beijing SBT Ruyan Technologies and Development, Beijing, China; and are marketed by the Create Times Industrial & Trading, Shenzhen, China [50], only one study from China has been published which mainly focused on portrayal of electronic cigarettes on YouTube, without considering the safety and effectiveness of this product to be used as a cessation aid [51]. …”

Section: Discussionmentioning

confidence: 99%

Worldwide research productivity in the field of electronic cigarette: a bibliometric analysis

2014

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BackgroundElectronic cigarette (EC) is an emerging phenomenon that is becoming increasingly popular with smokers worldwide. There is a lack of data concerning the evaluation of research productivity in the field of EC originating from the world. The main objectives of this study were to analyse worldwide research output in EC field, and to examine the authorship pattern and the citations retrieved from the Scopus database.MethodsData were searched for documents with specific words regarding EC as “keywords” in the title. Scientific output was evaluated based on the methodology developed and used in other bibliometric studies by investigation: (a) total and trends of contributions in EC research during all previous years up to the date of data analysis (June 13, 2014); (b) authorship patterns and research productivity; (c) countries contribution; and (d) citations received by the publications.ResultsThree hundred and fifty-six documents were retrieved comprising 31.5% original journal articles, 16% letters to the editor, 7.9% review articles, and 44.6% documents that were classified as other types of publications, such as notes or editorials or opinions. The retrieved documents were published in 162 peer-reviewed journals. All retrieved documents were published from 27 countries. the largest number of publications in the field of EC was from the United States of America (USA); (33.7%), followed by the United Kingdom (UK); (11.5%), and Italy (8.1%). The total number of citations at the time of data analysis was 2.277, with an average of 6.4 citations per document and median (interquartile range) of 0.0 (0.0–5.0). The h-index of the retrieved documents was 27. The most productive institutions were Food and Drug Administration, USA (4.2% of total publications) followed by Universita degli Studi di Catania, Italy (3.9%), University of California, San Francisco, USA (3.7%).ConclusionsThis bibliometric study is a testament to the progress in EC research from the world over the last few years. More effort is needed to bridge the gap in EC-based research and to promote better evaluation of EC, risks, health effects, or control services worldwide.

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“…Further, the campaign does not employ any message design strategies found to be effective in generating maximal sustained impact (eg, Emery et al 11 and Feng et al 12) but rather features the crawling text of the statements in black font on a white background; the text is read by a robotic voice stating that a federal judge ordered the four tobacco companies to make the corrective statement. This executional style stands in stark contrast to the sophisticated marketing and promotional practices used to engage the hearts and minds of the American public to use tobacco 13–17…”

Section: Introductionmentioning

confidence: 97%

Exposure and reach of the US court-mandated corrective statements advertising campaign on broadcast and social media

et al. 2019

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ObjectiveAs a remedy to committing fraud and violating civil racketeering laws, in November 2017, four major tobacco companies were court-ordered to develop and disseminate corrective statements regarding smoking health risks using mass media channels. We aimed to describe the nature, timing, reach of and exposure to the court-mandated tobacco industry corrective advertising campaign on social, broadcast and print media.MethodsData from social, print and broadcast media were used to measure potential exposure to corrective messages. Keyword rules were used to collect campaign-related posts from the Twitter Firehose between November 2017 and January 2018. Data were analysed using a combination of machine learning, keyword algorithms and human coding. Posts were categorised by source (commercial/institutional, organic) and content type (eg, sentiment). Analysis of social media data was triangulated with ratings data for television advertising and print advertising expenditure data.ResultsKeyword filters retrieved 13 846 tweets posted by 9232 unique users. The majority of tweets were posted by institutional/commercial sources including news organisations, bots and tobacco control-related accounts and contained links to news and public health-related websites. Approximately 60% of campaign-related tweets were posted during the first week of campaign launch. Household exposure to the televised corrective advertisements averaged 0.56 ads per month.DiscussionThe corrective campaign failed to generate social media engagement. The size and timing of the advertising buys were not consistent with strategies effective in generating high sustained impact and audience reach, particularly among youth.

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Portrayal of Electronic Cigarettes on YouTube

Cited by 18 publications

References 16 publications

E-Cigarette Awareness and Perceived Harmfulness

E-Cigarette Awareness and Perceived Harmfulness

Worldwide research productivity in the field of electronic cigarette: a bibliometric analysis

Exposure and reach of the US court-mandated corrective statements advertising campaign on broadcast and social media

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