Portrayal of Women’s Images in Television Dramas: A Malaysian Case

Ibrahim, Fauziah; Yunus, Norzita; Shah, Dil Froz Jan Sayed Halem; Ilias, Munirah; Mokhtar, Amli Hazlin Ahmad

doi:10.1051/shsconf/20173300063

Cited by 3 publications

(4 citation statements)

References 3 publications

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“…Content analysis from the Siri za familia series shows that the male gender is framed and presented as rational and competitive people who can make essential family decisions. This relates to the literature review from [11], who observed that women are always presented as irrational, sensitive, emotional, dependent, or indecisive. In contrast, men are always presented as rational, intelligent, independent, and competitive.…”

Section: Dominant Gender Frames Portrayed In Siri Za Familia Seriesmentioning

confidence: 89%

“…Although the representation of women in television drama series is currently better than before, women are always presented negatively through dialogues or actions. Women are always presented as irrational, sensitive, emotional, dependent, or indecisive, while men are always presented as rational, intelligent, independent, and competitive [11].…”

Section: Television and The Portrayal Of Gender Framesmentioning

confidence: 99%

“…Instead, they tend to emphasize food, fashion, and furnishing. Therefore, these television programs need reorientation to become more future and development-oriented [11].…”

Section: Dominant Gender Frames Portraying Women In Television Seriesmentioning

confidence: 99%

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Gender Frames Portrayed in Television Series: Implications towards Women

Msofu,

Britto

2024

Asian Res. J. Arts Soc. Sci.

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This study determined the gender frames portrayed in television series and their implications towards women. Two theoretical frameworks, framing theory and cultivation theory, and four research questions were used. Content analysis of one popular TV series and focus group discussions of 20 respondents were employed as data collection instruments. 20 episodes of the series were watched, and careful notes were taken; the researcher focused on narrating episodes from the series and stories and experiences shared by respondents (narrative analysis). The result showed unequal portrayal between men and women in TV series. The male gender is portrayed as educated, wealthy, smart, and providers who spend much time discussing business and development. The female gender is portrayed as weak, in a narrow range of roles as jobless, home stay mums and homemakers. More so, they are portrayed as emotional, dependent and gossipers who spend much of their time sharing their feelings and discussing people. 80% of male respondents perceive women as weak, sex vessels, and dependent. In reflection on cultivation theory, the implication of this kind of portrayal is that in real life, women are treated as weak, needy, and not involved in essential decisions because society sees them as weak and emotional. This further lowers the confidence and self-esteem of women in real life, which causes them to lose many opportunities and remain poor and dependent. It can be concluded that negative female gender frames portrayed in television series influence society's perception of women since the more people watch these series, the more they perceive the natural world as they see it in television series. This further minimizes women's capability and proficiency. The researcher recommends a more positive portrayal of gender frames in television series, especially female gender.

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Section: Dominant Gender Frames Portrayed In Siri Za Familia Seriesmentioning

confidence: 89%

Section: Television and The Portrayal Of Gender Framesmentioning

confidence: 99%

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Gender Frames Portrayed in Television Series: Implications towards Women

Msofu,

Britto

2024

Asian Res. J. Arts Soc. Sci.

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“…Television dramas need a change of direction that portray women in different roles and represent women issues (Ibrahim et al, 2017). It is the need of hour to change the presentation of women portrayal in Pakistani television dramas (Huma Z. E, 2015).…”

Section: Literature Reviewmentioning

confidence: 99%

Projection of Women Education and Empowerment Status in Pakistan: A Direct Observation Analysis of Pakistani Dramas

Butt

Abbas

Ashiq

et al. 2021

REAL

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The sustainable development goal of gender balanced economic progress and women empowerment as a whole is not possible without the women participation in Science, Technology and Production. To prepare the mind-set of the masses particularly the youth, electronic media plays a pivotal role as a medium of informal education along with entertainment and cultural depiction of a particular society. It shows the status of various population groups of a society at a particular time especially women. The aim of the study was to explore the effects of NPDEW, 2002 on women status in television dramas. Thus, the main research question was to investigate that how far media is projecting its role in educating the individuals about the importance of shrinking the gender gap and developing the networks of skill development to increase the number of women employment and entrepreneurship. This study was qualitative in nature and direct observation analysis was used. Major derived themes from data were women status shown by Pakistani drama channels, portrayal of women status by dramas after promulgation of NPDEW, 2002 and dramas as a mean of information, education and communication. It was concluded that media remained unsuccessful in projecting expected women status in Pakistan as per NPDEW and still unable to educate the masses about the women issues.

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Does Television Shatter the Glass Ceiling? Representation of Women’s Roles and Occupations in the South African Soap Opera Muvhango

Mjwacu

2024

Communicatio

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Portrayal of Women’s Images in Television Dramas: A Malaysian Case

Cited by 3 publications

References 3 publications

Gender Frames Portrayed in Television Series: Implications towards Women

Gender Frames Portrayed in Television Series: Implications towards Women

Projection of Women Education and Empowerment Status in Pakistan: A Direct Observation Analysis of Pakistani Dramas

Does Television Shatter the Glass Ceiling? Representation of Women’s Roles and Occupations in the South African Soap Opera Muvhango

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