Portrayals the Ideal Men’s Body through the Body’s Nutritional Products

Abstract

The body becomes an object that continues to change in the direction desired by each human being so that everyone has different goals and efforts in determining the purposes of their respective bodies. This is reinforced by the concept of the body being disorganized so that the capitalist industry uses this opportunity to discipline the body. Based on this background, this study aims to discover how the @lmen Instagram post evokes fantasies in men's minds through the signs that appear in @lmen's Instagram posts. The method used in this research is Charles Sanders Peirce's semiotics of 5 selected @lmen Instagram posts during 2020, which features a model represented by the winner of The New L-Men of the Year with L-Men products in one post. The conclusion obtained in this study is that men's body image with arm muscles and healthy skin is dominated by the consumption of L-Men as a body nutrition product.

The Reality of Indonesian Metrosexual Men's Online Skincare Shopping and the Power of Cultural Industry

“…In understanding metrosexual male body picture, a few thinks about have developed. Description of metrosexuality through appearance (Pranata, 2020), the picture of the male body with solid arms and sound skin is overwhelmed by the utilization of body sustenance items (Putranto, 2022a), the capitalist industry develops the meaning of metrosexual men among Indonesian millennials through skin care items (Putranto, Susilo, et al, 2022), the male body as a target of capitalist misuse rivals the female body (Putranto, 2022b). The appearance is a physical representation of who someone is that is visible to the eyes (Hanifah et al, 2021).…”

Paradigm Fitness Indonesia Digital Marketing Communication Through Instagram

“…The claim demonstrates how exercise is becoming more and more well-liked as a routine activity and a part of a healthy lifestyle, which, if neglected, can feel deficient (Pramita, 2019). Additionally, regular exercise helps keep the body in shape and protect it against a variety of diseases (UNPI, 2016;Putranto, 2022).…”

Indonesian Metrosexual Men’s Experience of Online Shopping on Instagram

“…In understanding the body image of metrosexual men, there are several studies that have emerged. In previous research, masculine roles shape male drive (De Jesus et al, 2015), men centred on shopping design (Banytė et al, 2015), interpersonal intelligence and narcissism (Sheldon & Bryant, 2016), metrosexual characteristics in advertising (Arnie et al, 2017), the definition of the ideal human body (Engelhardt, 2018), the impact of advanced Western masculinity values (Daulay, 2018), the portrayal of metrosexuals through appearance (Pranata, 2020), the male body image with muscular arms and healthy skin is dominated by the consumption of body nutrition products (Putranto, 2022a), capitalist industry constructs the meaning of metrosexual men among Indonesian millennials through skincare products , the male body as a target of capitalist exploitation rivalling the female body (Putranto, 2022b). This research focuses on metrosexual men with certain characteristics who live in big cities in Indonesia.…”