This paper examines the evolution of urban vitality measurement, emphasizing the transformative impact of big data and Internet of Things (IoT) technologies. Traditionally assessed through direct observations and surveys, urban vitality measurement has shifted with the advent of these technologies, enabling the collection of vast amounts of urban data. This approach offers a more dynamic and comprehensive picture of urban vitality, facilitated by advanced analytical tools such as machine learning and predictive analytics, which can interpret complex datasets to offer real-time insights and better decision-making for urban planning. However, this shift also raises significant methodological and ethical concerns, particularly regarding privacy, reliability, and accuracy. The paper discusses the theoretical underpinnings of urban vitality, current technological advancements, and the challenges and future directions in urban studies. It highlights the need for an interdisciplinary approach to fully harness the potential of emerging technologies in developing livable, sustainable, and responsive cities.