2012
DOI: 10.1007/s11747-012-0309-2
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Positioning person brands in established organizational fields

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Cited by 118 publications
(169 citation statements)
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References 49 publications
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“…Choice of clothing, hairstyle and accessories are all imbued with symbolic meanings which change rapidly, and as well as choosing a style that suits us, physically, and one that reflects an identity that we are comfortable with, we need to find a look that is appropriate to the particular role: suitable attire for a job interview as a media runner (a junior post in the TV production industry) would be considered highly inappropriate for a law trainee. Evidence shows us (Huffcutt et al, 2001) that employers select candidates whom they feel will fit in to the organisation, but they are also looking to recruit individuals who stand out (Parmentier, Fischer, & Reuber, 2013). Negotiating these choices is complex and individuals need to make decisions that send the right messages about their social and personal identities.…”
Section: Aesthetic Presentationmentioning
confidence: 99%
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“…Choice of clothing, hairstyle and accessories are all imbued with symbolic meanings which change rapidly, and as well as choosing a style that suits us, physically, and one that reflects an identity that we are comfortable with, we need to find a look that is appropriate to the particular role: suitable attire for a job interview as a media runner (a junior post in the TV production industry) would be considered highly inappropriate for a law trainee. Evidence shows us (Huffcutt et al, 2001) that employers select candidates whom they feel will fit in to the organisation, but they are also looking to recruit individuals who stand out (Parmentier, Fischer, & Reuber, 2013). Negotiating these choices is complex and individuals need to make decisions that send the right messages about their social and personal identities.…”
Section: Aesthetic Presentationmentioning
confidence: 99%
“…Bourdieu stresses the importance of assimilating these unspoken rules for one's status within the field, suggesting that this gives individuals the ability to acquire other types of capital and this leads to power (Bourdieu, 1985). Parmentier et al (2013) use Bourdieu's concepts to explain the findings of a study that explores the idea of 'brand positioning' for new or hopeful entrants in a particular occupational field and identify three challenges that employees face when considering how to present themselves in the workplace.…”
Section: Theorising the Acquisition Of Career Imagementioning
confidence: 99%
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“…What she did is in line with the assumption in personal branding that someone needs to differentiate themselves from everybody else. However, they have to meet the target market's expectations (Parmentier, et al, 2012). Rikasari also adds the following statements on her blog profile:…”
Section: Resultsmentioning
confidence: 99%
“…In the field of marketing it refers to the above mentioned strategy which turns a human being into a brand. It may take the meaning of a process in which "people can position themselves to be successful in any career pursuit" [35]. In the subfield of political branding, it designates a marketing process based on the "value as a brand of a person who is well-known and subject to explicit marketing communications efforts" [36].…”
Section: "Human Brand" and "Human Branding" As A Metaphorical Conceptmentioning
confidence: 99%