Positive and Negative Impacts of Gamification on the Fitness Industry

Abstract

Gamification features to motivate individuals to exercise have become a trend in the fitness sector that is gaining popularity. It is based on the idea that adding fun and competitive components to workout routines will inspire people to achieve their fitness objectives and maintain a healthy lifestyle. This research study attempts to analyze the literature that explores this concept of gamification in detail, and create a picture of how its implementation has changed fitness and healthy habits. This research incorporated the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) approach as its research methodology. Search strategy used a set of inclusion-exclusion criteria that helped us examine through hundreds of articles identified in the Web of Science and SCOPUS databases. After exclusive and inclusion criteria, 48 articles were selected to be reviewed in detail. Results have indicated that gamification strategy is a supporting factor to overcome the difficulties of executing exercises. Also, to improve the willingness towards fitness regimens.

A Structural Equation Modelling Analysis of Gamification’s Impact on Purchase Intention

“…In fact, the number of gamified applications has recently skyrocketed (Koivisto & Hamari, 2019), and a growing number of scientific studies emerged (Keepers et al, 2022;Kocakoyun & Ozdamli, 2018). The concept of integrating game elements into non-game contexts (Deterding et al, 2011) has been proven effective in various facets of learning (Alsawaier, 2018;Antonaci et al, 2019;Chen & Liang, 2022;Dichev & Dicheva, 2017;Kaya & Ercag, 2023;Khoshnoodifar et al, 2023;Li et al, 2023;Ratinho & Martins, 2023;Sailer & Homner, 2020;Smiderle et al, 2020;Zainuddin et al, 2020), consumer engagement (Doğan-Südaş et al, 2023;García-Jurado et al, 2022;Hamari et al, 2014;Hsu, 2023;Sheetal et al, 2022;Tsou & Putra, 2023) and entertainment (Ozdamli & Milrich, 2023;Sailer et al, 2017;Schiele, 2018). While the majority of empirical evidence showed positive effects of gamification on student academic performance, Sharma et al (2024) affirm gamification's pervasive influence across business domains, which Aziz et al (2017) refer to as enterprise gamification.…”