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About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.The need for effective sales management has never been greater. It is through the personal selling medium that industrial sales are negotiated and sealed[1] and where long-term buyer-seller loyalties are forged[2]. Moreover, the importance of personal selling is likely to increase as competition intensifies, as products become more technologically complex and as customer firms continue to seek profit gains from the application of higher quality purchasing skills[1,3,4]. A key component of effective sales management is the provision of conditions required for the attainment of a well-motivated salesforce. This is essential because motivation is related to salesforce supervision needs, absentee and turnover rates, salesforce costs, achievement and performance[5,6]. However, many sales managers find the task of motivating salespeople both elusive and complex, with no readily available solutions [7]. Accordingly, both sales managers and marketing educators have invested much time and endeavour in a search for ways to motivate salespeople.Recently, attention has re-focused on the Dual Factor Theory of Motivation (hereafter denoted DFT) developed by Herzberg, Mausner and Snyderman nearly 30 years ago [8]. Credited mainly to Herzberg, this theory holds that job performance is determined by workers' motivation and that this is itself a product of workers' satisfaction with matters associated with the job.The DFT is widely accepted among sales managers[9] and has been the focus of much interest among psychologists [10]. Oddly, perhaps, although the DFT is well-known among marketing and sales educators, it has been given very little empirical attention, particularly in the context of salesforce motivation and most particularly in Britain.This article offers a brief review of literature relating to the DFT and discusses findings from a recent survey of British industrial salespersons. Implications for both the DFT and salesforce management are examined.