Positive emotions explain increased intention to consume five types of alternative proteins

Onwezen, Marleen C.; Verain, M.C.D.; Dagevos, H.

doi:10.1016/j.foodqual.2021.104446

Cited by 42 publications

(27 citation statements)

References 87 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…The current findings indicate the relevance of including social norms in future research designs to understand and increase the consumer acceptance of novel alternative protein products. The acceptance of alternative proteins is not only a conscious deliberative process [ 14 ], but also an unconscious social process. The social environment is shown to greatly influence the consumers’ receptiveness to alternative proteins.…”

Section: Discussionmentioning

confidence: 99%

“…This research relates to a strand of literature emphasizing the importance of including other types of drivers besides individual-level rational drivers of food consumption such as interpersonal drivers [ 60 ], the food environment or eating context [ 59 , 61 ], and emotional drivers [ 28 ]. For example, Onwezen and colleagues [ 14 ] showed that positive emotions were the most important drivers of accepting alternative proteins over time. The current model can be used as a basis for future research so that a stepwise approach can show (a) which variables add to this model and (b) which relevant variations can be observed across alternative proteins (e.g., plant-based versus animal-based proteins), countries, consumer groups, and years.…”

Section: Discussionmentioning

confidence: 99%

“…The measurement therefore also included a range of other measurements. This project also resulted in a second paper [ 14 ]. The papers had a different focus, and used different drivers and measures at a different levels (category level versus product level).…”

Section: Methodsmentioning

confidence: 99%

“…In this paper, the respondents were randomly assigned to one of five conditions: fish, seaweed, pulses, insects, or cultured meat. These alternative proteins were selected based on the two dimensions described in prior studies [ 14 , 47 ]: plant- versus animal-based proteins and conventional versus novel sources of proteins. Accordingly, the proteins cover a wide range of conventional and novel proteins from plant- and animal-based sources.…”

Section: Methodsmentioning

confidence: 99%

“…Second, we explore the predictive value of social norms over time . It has rarely been tested as to whether consumers have become more receptive to alternative proteins over the years [ 14 ]. Subsequently, it remains unclear whether social norms regarding the consumption of alternative protein products have changed over the years and how this influences the acceptance.…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

Social Norms Support the Protein Transition: The Relevance of Social Norms to Explain Increased Acceptance of Alternative Protein Burgers over 5 Years

Onwezen

Verain

Dagevos

2022

Foods

Self Cite

View full text Add to dashboard Cite

Developing alternative protein products—based on protein sources other than regular meat—is a possible pathway to counter environmental and health burdens. However, alternative proteins are not always accepted by consumers, and more research is needed to support a shift to more alternative proteins. Prior studies have mainly focused on individual drivers and perceptions; although we expect that social norms—the perceptions of the opinions of relevant others—are highly relevant in accepting alternative proteins. Online surveys were conducted among 2461 respondents in 2015 and 2000 respondents in 2019 (cross-sectional datasets); a subsample (n = 500) responded to both surveys (longitudinal dataset). We add to the literature by (1) demonstrating the added explanatory value of social norms beyond a range of individual drivers; (2) showing that this finding holds over time, and (3) comparing the impact of social norms across different dietary consumer groups. Meat lovers and flexitarians are more prone to follow social norms whereas meat abstainers are more prone to follow their individual attitudes and values. This study highlights the relevance of investigations beyond personal variables such as personal norms and attitudes and underscores the relevance of considering the social aspects of accepting alternative proteins.

show abstract

Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Social Norms Support the Protein Transition: The Relevance of Social Norms to Explain Increased Acceptance of Alternative Protein Burgers over 5 Years

Onwezen

Verain

Dagevos

2022

Foods

Self Cite

View full text Add to dashboard Cite

show abstract

Plant‐based protein crops and their improvement: Current status and future perspectives

Singh,

Elango,

Raigne

et al. 2024

Crop Science

View full text Add to dashboard Cite

The plant‐based protein industry is rapidly growing and is projected to grow to over $27 billion by 2030. In addition to monetary benefits, plant‐based protein crops, particularly pulse crops (i.e., legume species with dry edible seed), can supplement the existing crop biodiversity and break the disease and insect pest cycle in drastically changing climatic conditions. Most commercially available plant‐based protein ingredients come from only 2% of the 150 plant species on which our food supply depends. Therefore, it is imperative to diversify the cropping system with pulse crops that provide a more nutritious, climate‐resilient, sustainable food value chain. At present, a large portion of US pulse crop production is exported, yet the shifting demographics, dietary preferences, and a rise in domestic consumption present enormous potential for existing and emerging pulse crops, as well as their breeding. Despite a rise in demand from consumers and industries, farmers are yet to fully reap the benefits of these crops due to a shortage of improved varieties. These new varieties could lead to a diverse, sustainable protein supply that satisfies the growing domestic and global demand for plant‐based foods. This review intends to comprehensively explore the geographical and cultural acceptance of plant‐based proteins, manufacturing techniques, protein products, anti‐nutritional factors, techniques and tools for protein estimation, high‐throughput estimation of seed protein, protein composition requirements in food, breeding strategies, crop improvement, and resources to improve plant‐based protein pulse crops.

show abstract

Addressing concerns about sustainability and animal welfare: Investigating consumers' adoption and behavioral intention towards plant‐based eggs

Chen,

Chao,

Lin

2024

Food Science & Nutrition

View full text Add to dashboard Cite

This study aimed to address the concerns regarding sustainability and animal welfare that have led to egg shortages. By examining consumer adoption and purchase intention towards plant‐based eggs as a viable alternative, this study identifies the key factors influencing consumer interest. The study integrates the Theory of Planned Behavior (TPB) and Value‐Attitude‐Behavior (VAB) frameworks. Data from 239 responses were collected through a questionnaire survey and analyzed using SPSS 27.0 and AMOS 28.0. The results highlight the significant impact of intrinsic food value and sensory appeal on purchase intention. Attitude, subjective norms, and perceived behavioral control mediate the relationship between food value and purchase intention. The findings of this study provide valuable insights for food industry professionals by enabling them to develop targeted strategies. Moreover, this study emphasizes plant‐based eggs as a sustainable and health‐conscious solution to egg shortages, thereby promoting overall industry sustainability.

show abstract

Positive emotions explain increased intention to consume five types of alternative proteins

Cited by 42 publications

References 87 publications

Social Norms Support the Protein Transition: The Relevance of Social Norms to Explain Increased Acceptance of Alternative Protein Burgers over 5 Years

Social Norms Support the Protein Transition: The Relevance of Social Norms to Explain Increased Acceptance of Alternative Protein Burgers over 5 Years

Plant‐based protein crops and their improvement: Current status and future perspectives

Addressing concerns about sustainability and animal welfare: Investigating consumers' adoption and behavioral intention towards plant‐based eggs

Contact Info

Product

Resources

About