2022
DOI: 10.32854/agrop.v15i8.1857
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Positive impact of business efficiency sub-factors and variables on the competitiveness of the lemon agro-industry in Colima, Mexico

Abstract: Objective: To establish which business efficiency sub-factors and variables have a positive impact on the competitiveness of the lemon agro-industry in Colima. Design/Methodology/Approach: In this mixed research, we used a questionnaire with 33 questions with a scale of 1 to 6. We applied the questionnaire in the field to nine managers and established its validity and reliability using Cronbach’s alpha (0.91). We used variable standardization and the arithmetic mean as statistical tools. With this technique, w… Show more

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