Positive Politeness Strategies Used by Parents in Peppa Pig Official YouTube Channel

Abstract

Parents are the first ones responsible for their children’s speech. Bad and good children’s speech behavior in society would be considered the results of their parents’ teachings. This research was conducted to analyze this phenomenon by exploring the positive politeness used by parents while communicating in front of their children. It showed how parents construct their speech to exemplify good speech behavior to their children. This research used qualitative research, specified to content analysis method to analyze the data. The data were collected from the video entitled “Peppa Pig Official Channel, Peppa Pig Adds Pineapple in Her Pizza” from Peppa Pig Official YouTube Channel. The results showed that the most strategy used was the ‘include both speakers and hearers in the activity’ which appeared in 36 out of 319 utterances. It showed Daddy Pig’s and Mommy Pig’s efforts to promote the politeness of appreciating others’ existence through their speech to their children. Furthermore, all the positive politeness strategies were used by Daddy Pig and Mommy Pig as the parents in Peppa Pig Video. Therefore, this video was recommended for parents to see how they can construct their language politely while speaking with their children. It will help children to get used to speaking politely and appropriately.

Translation techniques of the positive politeness utterances in the Pay It Forward movie

“…Intensify interest to hearer and Exaggerate are different from the research by Yolanda & Bram (2022), Pratama et al (2022), Maula et al (2023), andBintangtricahya et al (2023). The dominant positive politeness strategies as the results of the research by Yolanda & Bram (2022) was include both speaker and hearer in the activity, by Pratama et al (2022) was give gifts to hearer, by Maula et al (2023) was use in-group identity markers, and by Bintangtricahya et al (2023) was presuppose/assert/raise common ground. This difference happens probably due to different contexts or media involved in the research.…”

“…Syukur et al (2020) on speech acts of single-child adolescents, Mustaqim et al (2023) on pragmatic functions on Japanese wordplay, Darmapratiwi & Pratiwi (2024) on translation strategies of metaphors in novels, and Indrowaty et al (2024) on the pragmatic approach in learning speaking skills/kaiwa in Japanese. One of the popularly researched aspect of pragmatics, to support human interaction varieties, is the so-called Brown & Levinson's theory (1987) on positive politeness strategies to observe people talking or communicating within their positive politeness utterances, as elaborated within various research of this kind by Jansen & Janssen (2010), Marpudianto (2020), Yolanda & Bram (2022), Patama et al (2022, Puteri et al (2022), Nurmawati et al (2019), Maula et al (2023), Bintangtricahya et al (2023), andErlinda et al (2023), to mention a few. There then comes into play the so-called politeness within social actions.…”