This paper aims to develop the theoretical framework underlying the Supply Chain Management Laboratory (scmLAB) set up by the authors. The overall aim of the scmLAB is to stimulate collaboration between the participating companies while, at the same time, study collaborative learning and decision-making in a laboratory setting. The method of the scmLAB combines action research and tailor-made simulation models. The theoretical model integrates conceptual, relational and action-driven components. Situated cognition causes behavioural processes to be distinct within the laboratory setting compared to the natural setting. Therefore, research questions have been developed that set the stage to explore these differences. The paper discloses that further supply chain improvement may only take place through the joint effort of the companies involved and that an intervention method such as the one described may facilitate an effective approach to change.interorganisational adaptation and learning and the impact of trust and power on partnerships. She employs a wide range of methodologies that vary from case studies and surveys to simulations in a laboratory setting. She has published in several international journals such as the International Journal of Human Resource Management and Supply Chain Management: An International Journal. She has consultancy and teaching experience in supply chain management and organisational behaviour in the Netherlands, Spain, Colombia and Mexico. Logistics. Her research interests centre on logistics innovations based on experiential learning laboratories and project management. She has acted as the Main Coordinator in several research projects on a national and international basis. She has also conducted different research and development projects for companies around supply chain management innovation and optimisation. She is the co-author of several books on these subjects and has published a number of articles in relevant national and international journals.